health insurance matrix HCS/235 Essay - 637 Words

University of Phoenix Material Health Insurance Matrix As you learn about health care delivery in the United States, it is important to understand the various models of health insurance to develop a working knowledge as you progress through the course. The following matrix is designed to help you develop that knowledge and assist you in understanding how health care is financed and how health insurance influences patients and providers as important foundational information for your role as a future health care worker. Fill in the following matrix. Each box must contain responses between 50 and 100 words using complete sentences. Include APA citations for the content you provide. Origin: When was the model first used? What†¦show more content†¦According to Austin and Wetle (2012), employers covered 83% of premium costs for single coverage and 73% for family coverage in 2009. The employee, or beneficiary, paid the difference. Then, the health insurance company pays the provider directly. Example: HMOs have the strictest access structure, called a gatekeeper model, where patients must have a primary care physician (PCP) through whom all care is routed. PCPs decide which diagnostic tests are needed and control access to specialists through referrals, deciding when it is necessary for a patient to seek more expensive specialty care (Barsukiewicz, Raffel, Raffel, 2010). Example: HMOs are usually the least expensive health plans, offer predictable costs for health care, the least administrative paperwork, and cover preventive care (Barsukiewicz, Raffel, Raffel, 2010). However, HMOs also restrict direct access to specialists by requiring referrals by a PCP, requiring patients to see a provider in the HMO network, and often not covering more costly procedures or care options, because care is managed to control excessive or unnecessary care. Providers gain if they provide less care (Austin Wetle, 2012). This incentive could affect patient-provider trust. Example: Advantages of HMOs are that a known amount of revenue is guaranteed and the patient population number is fixed (Austin Wetle, 2012). In addition, if providers use less in services than the capitated fee,Show MoreRelated HCS 235 Week 2 Completed Health insurance matrix1163 Words   |  5 PagesMaterial Health Insurance Matrix As you learn about health care delivery in the United States, it is important to understand the various models of health insurance to develop a working knowledge as you progress through the course. The following matrix is designed to help you develop that knowledge and assist you in understanding how health care is financed and how health insurance influences patients and providers as important foundational information for your role as a future health care workerRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesdistribution and marketing of prescription drugs and issues of corporate responsibility are discussed. The case also looks at the different types of strategies that are followed by pharmaceutical companies. ââ€"  ââ€"  ââ€"  In late 2006, industry commentator IMS Health released its latest forecast, predicting pharmaceutical market growth at a 10-year low. 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Employee Motivation Essay - 2269 Words

The organizations in todays highly competitive market face a lot of problems related to retention and employee productivity. A large number of organizations including those having the large size, technological advances are also having these challenges even though they are considered to be the best in the industry. One of the major factors that has been identified as the root cause of this problem is the lack of employee motivation. This has resulted in the organization investing a lot into various motivational strategies. Researches have clearly established a link between employee productivity and motivation. This fact has been acknowledged by various multinational organizations. A motivated workforce helps to render competitive†¦show more content†¦It is essential that the business managers should understand and learn regarding the factors the influence positive motivation in the organization. The size of the organization is irrelevant considering the motivation perspectiv e as every member requires motivation in some or the other form. Different businesses take various approaches as far as the motivation is concerned. The responsibilities of integration of the motivational methods lie with the managers. Ultimately, the management has to integrate the motivation strategy with the organizations goals and objectives (Hofstede 1980). The integration of motivation strategy with the corporate aims and objective is very important as it helps in these methods taken up seriously by the management and supervisors that have responsibility of instilling them. The involvement of top management is very necessary for the successful implementation of these programs. The managers have the duty to realize the value and impact of motivation through identification of the main factors that are linked with the motivation among the employees in the organization. These factors bear a relation to the individual behavior needs and attitudes of the employees (Hofstede 1980). . Motivation is considered to be the force that makes the individual inclined to carry out a work. This arises when the individual needs are satisfied, and they are inspired to complete a task. The motivational needs present in the individuals differ from theShow MoreRelatedThe Motivation And Employee Motivation1584 Words   |  7 PagesThe central problem that always employers and employees face is the employee motivation. The workers who put no effort to do their best in their jobs which will lead to low quality of work and give no benefit to the organization are the one who are not motivated (Amabile 1993). On the other side, employees who are apparently to be very intelligent, action oriented, ambitious, autonomous and always put an effort and sacrifice their time to put the organization at the ease are the one who feel motivatedRead MoreEmployee Motivation886 Words   |  4 PagesThis is a dissertation abstract on Employee Motivation: Why study motivation? To state it simple you need to know motivation to be a better leader to accomplish your business goals. Employees are like sheep you need to lead them to accomplish the mission. It is much easier to lead a group of individuals when they have a vested interest to accomplish it. You create that interest through motivation. The key to a successful organization in many ways is motivation. It is one of the most difficult tasksRead MoreEmployee Motivation 1164 Words   |  5 Pages Bauer and Erdrogen (2009) define motivation as â€Å"the desire to achieve a goal or a certain performance level, leading to goal–directed behavior† (p.97). 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It is important for modern companies to improve employee satisfaction and performance so that they can improve their organisational performance and competitiveness (Armstrong, 2006). As a result, Employee’s motivation management is significantly for companies. Motivation is a cognitive process to guide, initiate, direct and maintain goal-oriented activities. It can also be defined as the driving forces directingRead MoreMotivation Strategy For Employee Motivation Essay2082 Words   |  9 Pagesthe strength and weaknesses of at least two theories of motivation. With the rapid changes of modern business environment, the competition between organizations becomes more and more fierce. In order to be competitive enough to stand out from the rest, businesses try to enhance their competitiveness by improving different area in the management aspect. In addition to, as service sector has become the most dominant industry nowadays, employee?s performance become more crucial as it can directly affect

Health & Safety in Health and Social Care

Question: Understand how health and safety legislation is implemented in the health and social care workplace. Answer: It is of foremost importance to a workplace to have policies concerning health and safety. In case of absence of such policy the organizations as well as the employees face adverse consequences. As far as health and social care workplaces are concerned this aspect is of immense importance. Individuals employed in health and social care workplaces are in most cases victims of low morale, financial psychological injury, poor productivity. It is the duty of the organizations to see that the employees lead a life which is devoid of stress and is at the same time healthy. In this paper I will deal with various aspects of health and safety at health and social care workplace. Communication of health and safety related information in health and social care workplace In this part of the paper I am going to review asses and analyze the procedures and policies for communication of information regarding health and safety at health and social care workplace. In order to properly adopt health and safety provisions at workplace it is very important to have effective communication throughout the organization. In order to communicate the information consideration of the structure and size of the organization and the level of competence of the employees is required (Sullivan, 2010). Various legislations deal with the issue and hence proper communication is necessary. The organization should promote health and safety procedures and policies for users of services at the health and social acre unit which includes the patients and also the employees. The Health and Safety at Work Act of 1974 makes it mandatory for the employers who have five or more employees to maintain a record of the safety policies and must also consult with the employees in this regard. Consultation with employees is necessary because their interest is at stake and also they are the ones who are facing the issues and thus they would be able to give the management proper suggestions in this regard Management of Health and Safety at Work Regulation 1999 provides that employers ought to communicate to the employees as well as their representatives information concerning health and safety. Effective communication ensures that the employees have sufficient information and thus informed decisions in connection with protective and preventive measures could be implemented. This regulation requires all employers to provide information to the employees regarding: the possible risks to health and safety; measures to prevent such risks; procedures during emergency; the identity of individuals who pay a role for management of safety at the health and social care unit (Scie.org.uk, 2013) The following ways may be adopted by the employers to ensure health and safety of employees, patients and the public at large. Creation of Health and Safety Committee Health and safety committees could be created so that feedbacks may be recorded through the representatives of health and safety. Training Programs Implementation of training program for the employees so that the employees have up-to-date information about legislations and the changes that are made to the existing laws. Health and Safety law posters Legislation requires the employers to put on display law posters. Such law posters must have been approved by the Health and safety Executive. Departmental Meetings The health and safety issues should be discussed elaborately during departmental meetings Information in this regard may also be made a part of the pay slips The suppliers who provide machineries which may in any way cause harm either to the employees or to the patients must provide hazardous information sheet and may also display Information may also be imparted through the internet. As far as new employees are concerned the health and safety information may be imparted during induction of the new employees. These procedures may be used to communicate with the employees Further in order to communicate with the public at large the following methods may be used, Health safety information may be displayed digitally. In cases of necessity, hazard warnings may be rendered. Signage for ensuring health and safety may also be used. The health and safety policies must be accessible to all employees. The information concerning health and safety must be delivered in language known to all employees. Such communication must be clear and unambiguous and must also be timely. The fact that information was rendered does not mean that it has been understood, received and would also be acted upon, there must be proper review of such measures. The organizations must always stress on face-to-face communication as it is the best method even in this internet era. Own Workplace Experience Now I would state the methods of communication of health and safety information which my workplace uses. These include, imparting heath safety information through notice and bulletin boards, internet, also in meetings of the organization where all are present. The suppliers of health care equipments provide hazardous information sheets also warning are displayed on the body of the equipments, proper training is imparted so that employees know how to use the equipments safely. Analysis of health and safety priorities in a health and social care workplace In this section I will analyze the health and safety priorities of health and social care unit. These priorities may be listed as follows: Health workers who are incompetent and unequipped Fire alarms which do not function Accident prone zones Loss of stuffs belonging to the clients Outbreak of disease within the hospital These are all priorities which must be must be dealt with according to prioritization. The outbreak of disease within the hospital is of foremost concern as it causes harm to not just the workers of the hospital but also the patients. Adequate attention has to be paid to this aspect and reform of policies has to be done accordingly. Sanitation, hygiene and infection control measures must be strengthened to give effect to this change. The unskilled workers must also be given priority. In order to do so requisite trainings and seminars must be conducted. If the health service providers are not skilled enough then whatever institutional reforms we may implement it would not be of much use as everything is dependent on the service providers. Accident prone zones are another important issue. Minor accidents which take place due to tips and falls can be easily prevented by promoting communication amongst the health workers in every department. Putting signage is also a way of preventing these accidents (Wears, 2004). Issues concerning security of the belongings of the clients are lined up next in priority. Reform must be brought about in the policies of the hospital which regulate the number of visitors per patient must be amended. Strict visiting hours must be implemented and a record has to be kept regarding the outsiders visiting the patients (Flin, 2006). Clients must also be warned to keep safe their belongings and that the hospital is not accountable in case of any loss. The fire extinguishers and fire alarms must be maintained regularly. The day-to-day required equipments for the hospital must also be maintained on a regular basis. The exit routes must be enhanced by reconstruction and generic signs may be displayed so as to guide the clients and the employees in cases of emergency. Now I would state the safety priorities at my own organization. Since I work at a hospital my organization ensures that health care service providers are well trained on issues concerning health and safety which they may encounter in the course of their employment. Cleanliness is maintained with high priority so as to prevent food poisoning and also to ensure that the patients get a good clean environment which is healthy for them. Waste disposal is also paid importance at our hospital as it is very essential to maintain safety. The bed rails must be proper as many accidents may occur in case of their absence as also if they are not maintained properly accidents may happen, like patients being trapped in between these rails (Bate, 2004). Risk Assessment Assessment of risk is an important instrument in drawing up care plans. It is on the basis of risk assessment the organizational decision making is carried out and policies and procedures are framed (Woodward and Tomlinson, 1985). Risk assessment template must contain; the hazards which might take place at the workplace, the individuals who are at risk of being harmed, what steps have been already taken in this regard, whether anything else needs to be done to eliminate the risk, who are supposed to take the necessary actions and within what time frame, finally there should be a column containing information as to whether the risk has been eliminated or not (Hse.gov.uk, 2014) . Without assessment of risk the health and social care unit will not be able to determine the areas which require change. There would not be any scope for improvement because without risk assessment there would not be a basis for such implementation (Health and Safety in Workplace, 2013). By virtue of the information gathered through risk assessment the hospitals would be able to reform their policies (Simons, Leroy and Savage, n.d.). Risk Assessment Template Hazards Individuals who are at risk and how? What steps are/ have been taken What else needs to be done to eliminate the risk Who are supposed to take action? Timeframe within which action is taken Whether done or not? Trips and slips Employees well as the clients. Risk may be caused due to ramps being unmarked, low lightings, slippery floors caused by fluids or talcum, any type of obstruction etc Slip resistant floors are used at present Floors must be kept free from obstructions, like, equipments must be stored at their proper places and should not be left on the walkways The management and the employees must take the actions Actions must be taken at the earliest Falls from height Both employees as well as the patients. Risks may be caused by falling from windows or balconies to the patients and to the employees by working at height. Window restrictors have been constructed Balconies must be suitably protected and access of vulnerable individuals must be restricted, while working at height employees should take reasonable protection, use of equipments to safeguard against falls. The management and the employees are supposed to take the measures At the earliest possible Care Plan The data accumulated with the risk assessment helps one to identify the problem areas. Care plan on the other hand is useful to determine the steps which are required to achieve the objectives. Care Plan must contain provisions like, assessment, objectives, execution and evaluation. One aspect of health and safety policy at own workplace Helping the patients is one of the significant part of working in a hospital or care home. The staffs have to face many injuries as a result of moving and handling the patients. For instance, some patients need assistance for walking whereas others need assistance for dressing, bathing etc. Since I work at a hospital in this section I would analyze the impact of health and safety policy in connection with moving and handling at my own workplace. My workplace uses various equipments to manage moving and handling. These include; Different types of hoists are used, for instance, mobile hoists, hosts for raising fallen residents from the floor, standing aids, bath hoists etc. Transfer boards and slide sheets are also used For immobile patients electric profiling beds are used Use of handling belts so as to assist healthy patients Lifting cushions Equipments for emergency evacuation Dilemmas Various types of dilemmas may arise while implementing the policies for health, safety and security. These dilemmas may include the stubbornness of the care providers regarding change, the financial support required to implement the changes, the resistance of old workers from undergoing training and also shortfalls in information delivery systems. These type of problems are faced by such social and health care unit which fail to address the concerns and needs of the employees (Health and Safety in Care Homes, 2014). In order to address these dilemmas prior to the implementation of new policies and procedures organizations must conduct meetings wherein information may be disseminated and at the same time ideas may also be gathered from the employees and workers (Powell, 2002). The management should give importance to the ideas of the employees and the workers because they are the ultimate stake holders. The organizations must educate the workers regarding the purpose of the change so that they do not resist. The service users in most cases fail to understand the requirements for a companys change as they happen to be the peripheral part of the stake holders. It is the duty of the organizations to make them aware about the changes. Since customers get used to a way of conducting business and would be faced with a lot of problems due to the sudden change. Thus assistance should be provided to the service users to get used to the changes. Another dilemma is the funds. Since institutional changes are very costly affairs the management has to make provision for huge funds. Funds may be collected by requesting support from the governmental funding organizations (Garcarz and Wilcock, 2005). Few other types of dilemmas faced by the care providers may be as follows: Health care workers at times face moral dilemmas also while trying to ensure health and safety of the service users. For instance, a service user might refuse to take medicines as he has the right to do so. But it is the duty of the care providers to make sure that the clients are getting proper treatment(Ali, Chalder and Madan, 2014). This is an instance of moral dilemma faced by the care providers because on one hand the patient is not willing to take the medicine whereas on the other hand the care provider is duty bound to make him have the medicine. In such a situation patient might die and the care provider might be blamed for such consequence. If the care provider forces the clients to take the medicine he/ she may be blamed of abusing the client. Thus we may conclude that the care providers at health and social care workplaces have to undergo complex dilemmas (Nolan, 2005). Consequences of non compliance with health and safety legislations in the health and social care workplace Non compliance with the health and safety legislative requirements would lead to serious consequences on the part of both the employers and the employees. When an employer does not comply with health and safety legislation then he may be subjected to prosecution. If employees are found to have breached the requirements of health and safety legislation could lead to; Disciplinary action being taken against such employees He may be transferred compulsorily. He may also be dismissed Other legal actions like imprisonment or fine may be taken against him. Section 37 of the Health and Safety at Work Act, 1974 provides that if an offence relating to health and safety at workplace is committed and such offence may be attributable to the neglect on the part of any director or office bearer of the health and social care unit then the concerned person as well as the organization would be subject to prosecution. The ones who are found guilty may have to pay fine and undergo imprisonment(Bradshaw, 1995). The prosecutions would be heard in the courts of law in England and in case the court finds the employers guilty of breach he may be either made to pay fine or imprisoned or he may also be disqualified from holding directorial position (Hughes and Ferrett, 2007). A case example may be presented. A certain care home located in Southern Lanark shire was made liable to bear fine for having breached the provisions of Section 3 of the Health and Safety at Work Act. In this case the patient who was 88 years old had died owing to a fall and consequent breaking of neck. The care home failed to assess the risk appropriately and thus the employees did not have adequate knowledge as to the steps they must take in handling and moving the patients (Summerhayes, 2010). The Corporate Manslaughter and the Corporate Homicide Act, 2007 makes provision that when the management fails to take due care which it owes towards the employees as also the public at large and such failure results in death(Davies, 2010). The maximum penalty which the courts may impose in such cases is unlimited fine and may also require the organization to bring to public notice the details regarding the conviction and fine (Stuart, 2001). The Health and Social Care Act, 2008 makes various provisions which the providers of health care services must abide by and in case of non compliance of such provisions the Care Quality Commission is entitled to take steps against the one committing the breach. Monitoring and Review of policies and practices Policies concerning health and safety practices must be reviewed and monitored occasionally. The review and monitoring process helps to make the policies more effective. These are very essential for present health care practices which are changing rapidly. Review and monitoring helps in quality assurance of the services being provided at the health and social care units. In fact this is the final step of the risk assessment process. It includes inspection of the success of the policies which have been implemented, keeping a check on their developments and the drawbacks (HARRISON, 2012). This is the only way by which the system can be kept up to date and also to ensure that the changes implemented are serving their purpose and have not just proved to a waste (Williams, 2015). At my organization the information gathered through the risk assessment process are reviewed occasionally to find out if the problems have been mitigated or whether they still exist. Notes are to be taken of the positive and negative effects of the changes which have been implemented. These recordings are very important as they would become the basis of future change. After the data has been reviewed a report is circulated amongst the stake holder which in turn serves as an impetus for the entire team to keep up the good work. But in case the results are poor then it would encourage the team to strive for better performance. This practice of communication adopted at my workplace is a very ideal system since the workers are the ones who have contributed to such outcomes. Thus we may say that this process involves reviewing of the prevailing practices, conducting audit of the threats and risks involved, subjecting the policies and procedures to recent updates, finally gaining wisdom from prior experience. An organization in order to be effective must take a note of the past threats and should attempt to formulate strategies to prevent reoccurrence of such threats. Effectiveness of health and safety policies From my experience I would say that the policies concerning health and safety have an effect on the care providers and also the service users. This is owing to the fact that both have to comply with the policies implemented by the health and social acre unit. These policies render protection to the service users from the health and safety issues they might face as users of services of a certain care providing institution. Health and safety policies in hospitals include protective gears, signage etc which are all designed for the welfare of the service users. As far as the care providers i.e. the health care workers are concerned, policies concerning them include, issues regarding handling of patients and other professional issues like command chain etc. Policies are framed by the health and social care organizations so as to run the institution properly without causing any harm to anybody. The organizations arrange for seminars as a part of these policies so as to educate the workers so that they may make use of the skills properly. These policies are not just for the benefit of the organization and the employers and employees, they are equally beneficial to the service users as when the workers are properly skilled they are the ones who would be finally benefitted. Evaluation of my own contributions to ensure health and safety at workplace In my present job I make sure health and safety of the service users are of utmost importance and take necessary actions to upkeep the health and safety of the service users. In order to do so I try to abide by the below mentioned rules which I have set for myself to ensure health and safety at workplace. The foremost duty of a care provider or for that matter any individual is to be careful regarding his/ her own safety. I have made myself acquainted with the legislation of the workplace and have made it is a point that all clauses are clear to me. I have made myself familiar with the health and safety requirements which might affect my job. I try to work safely and at the same time encourage my colleagues to do the same. While operating the health care machines and equipments I make sure that I wear lose clothing and no jewellery. Whenever the hospital makes arrangement for trainings I participate invariably so that I can do my job with better skills and precision. I take proper precaution so that I do not end up causing harm to others in the course of my employment. I keep a proper check on the personal protective care equipments. In case they lack the proper standard I inform the same to the higher authorities. If I ever come to know of any prevailing unsafe condition in the hospital I take steps to do away with the unsafe conditions, if they are within my reach or inform the authorities about such condition. While carrying out jobs I never take shortcuts by avoiding totake proper care. These are some steps I take as a health care employee to ensure health and safety at my workplace. References Ali, S., Chalder, T. and Madan, I. (2014). Evaluating Interactive Fatigue Management Workshops forOccupational Health Professionals in the United Kingdom. Safety and Health at Work, 5(4), pp.191-197. Bate, P. (2004). The next phase of healthcare improvement: what can we learn from social movements?. Quality and Safety in Health Care, 13(1), pp.62-66. Bradshaw, P. (1995). The recent health reforms in the United Kingdom: some tentative observations on their impact on nurses and nursing in hospitals. J Adv Nurs, 21(5), pp.975-979. Davies, A. (2010). Workplace Law Group A1Books.co.in Rediff Books Flipkart Infibeam Find in a library All sellers New! Shop for Books on Google Play Browse the world's largest eBookstore and start reading today on the web, tablet, phone, or ereader. Go to Google Play Now My library My History Books on Google Play Workplace Law Handbook 2011 - Health and Safety, Premises and Environment Handbook. Workplace LAW Group. Flin, R. (2006). Measuring safety climate in health care. Quality and Safety in Health Care, 15(2), pp.109-115. Garcarz, W. and Wilcock, E. (2005). Radcliffe Publishing A1Books.co.in Rediff Books Flipkart Infibeam Find in a library All sellers New! Shop for Books on Google Play Browse the world's largest eBookstore and start reading today on the web, tablet, phone, or ereader. Go to Google Play Now My library My History Books on Google Play Statutory and Mandatory Training in Health and Social Care: A Toolkit for Good Practice. Radcliffe Publishing. HARRISON, J. (2012). Occupational Safety and Health in The United Kingdom: Securing Future Workplace Health and Wellbeing. Industrial Health, 50(4), pp.261-266. HARRISON, J. (2012). Occupational Safety and Health in The United Kingdom: Securing Future Workplace Health and Wellbeing. Industrial Health, 50(4), pp.261-266. Health and Safety in Care Homes. (2014). Health and Service Executive. Health and Safety in Workplace. (2013). ncfe. Hse.gov.uk, (2014). Healthand social care services. [online] Available at: https://www.hse.gov.uk/healthservices/ [Accessed 17 Jun. 2015]. Hughes, P. and Ferrett, E. (2007). Introduction to Health and Safety at Work. Routledge. Nolan, Y. (2005). Health and Social Care. Heinemann. Powell, M. (2002). Dilemmas in UK Health Care. Health and Social Care in the Community, 10(5), pp.412-413. Scie.org.uk, (2013). Dignity in care - Key legislation: Health and safety legislation. [online] Available at: https://www.scie.org.uk/publications/guides/guide15/legislation/otherlegislation/healthandsafetylegislation.asp [Accessed 17 Jun. 2015]. Simons, T., Leroy, H. and Savage, G. (n.d.). Leading in health care organizations. Stuart, R. (2001). Effective safety and health training. Chemical Health and Safety, 8(2), p.43. Sullivan, C. (2010). Managing Helath and Safety in Owrkplace. Summerhayes, S. (2010). Design risk management. Chichester, West Sussex, U.K.: Blackwell. Wears, R. (2004). Organisations and safety in health care. Quality and Safety in Health Care, 13(suppl_2), pp.ii1-ii1. Williams, P. (2015). The growing importance of health and safety for care homes. Nursing and Residential Care, 17(6), pp.352-353. Woodward, K. and Tomlinson, N. (1985). The use of computers in the Health and Safety Executive (HSE) to store information on industrial chemicals. Informatics for Health and Social Care, 10(2), pp.123-127.

Strategic Analysis of a Company and its Competitive Environment

Introduction Marks and Spencer (MS) is a leading British Multinational Company with its headquarters in London. Thomas Spencer and Michael Marks established the company in 1884. Today, MS has over 700 shopping outlets in the United Kingdom. It also has its presence in over 40 nations globally. Currently, the MNC markets a wide range of products such as clothes, food products, and house furnishings.Advertising We will write a custom report sample on Strategic Analysis of a Company and its Competitive Environment specifically for you for only $16.05 $11/page Learn More In the recent past, â€Å"the company has been a major competitor in the apparel and luxury food industries (Sadler, 2007, p. 21)†. The company has a strong equity. This explains why the consumers trust the company’s products and services based on their quality and value. MS has a proper organisational structure thus making it a leading competitor in the country and globally. T his discussion offers a detailed strategic analysis of this multinational company. Current Strategic Issues Facing the Company’s Industry Marks and Spencer operates in different business sectors. Some of these include the food and apparel industries. In the recent past, certain changes have taken place thus making it necessary for the company to re-organize its strategy (Bevan, 2008). There are current trends and issues affecting the food industry. These issues affect the business of various companies such Tesco, Wal-Mart, Aurora, and Pudding Lane, among others. The current strategic issues facing the company are as follows: Competition The outstanding observation is that MS is facing competition from various competitors. The competitors are operating different business segments. The company is also losing its market share and profitability (Tallman, 2010). It is notable that MS markets products such as food materials and clothes. That being the case, MS is facing competition from different companies (Grant, 2007). For instance, some apparel companies such as Top Shop, Guess Company, and Hugo Boss continue to dominate the European Union (EU) market. As well, different food chains and restaurants such as Wal-Mart, Tesco, and Sainsbury are providing affordable and quality food products to their consumers. This explains why MS should work hard in order to cope with these changing trends in the market.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Global Financial Crisis Many companies are recovering from the credit crunch of 2009. As well, companies should embrace the idea of â€Å"forward-thinking† in order to emerge successful. MS should therefore deal with issue in order to emerge successful (Tallman, 2010). Obesity and Health Issues In the recent past, consumers have become aware and conscious of their health needs and expectations. Governments are i mplementing new interventions and policies to promote healthy business practices. Food Safety The world is presently experiencing the problem of bioterrorism and food insecurity. The local food industry also faces similar challenges thus affecting the performance of different companies (Sekhar, 2009). This situation calls for Marks and Spencer to address the issues in order to be successful. Consumer Demands The needs of consumers are changing. Their spending and purchasing habits are also changing. The younger generation is purchasing more foods than ever before. Companies such as MS will be required to examine such changes in order to address the needs of the consumers (Williamson Jenkins, 2013). Fashion Changes It is agreeable that more customers are aware of their clothes and fashion needs. The current changes continue to affect the performance of different businesses. MS should consider such changes in order to realize its potentials. Technological Changes Many companies in th e industry are using modern technologies than ever before. Modern technology is needed to promote the best practices for service delivery, product development, and customer satisfaction (Burns, 2008). Companies in the industry are required to embrace new technologies in order to emerge successful.Advertising We will write a custom report sample on Strategic Analysis of a Company and its Competitive Environment specifically for you for only $16.05 $11/page Learn More Marks and Spencer Strategic Position From the above issues facing the industry, it is agreeable that (MS) is currently doing business in a very competitive environment. MS Company continues to encounter numerous challenges than ever before. As well, the company is no longer benefiting from its â€Å"cores values†. These values include â€Å"quality, affordability, and efficient service† (Sekhar, 2009). Some apparel companies such as Top Shop, Guess Company, and Hugo Boss contin ue to dominate the European Union (EU) market. As well, different food chains and restaurants such as Wal-Mart, Tesco, and Sainsbury continue to provide affordable and quality food products to the consumers. This explains why MS should work hard in order to cope with these changing trends in the market. The company has continued to lose its market share and competitiveness (Verdin Heck, 2009). The level of competition makes it hard for the company to realize its goals. Since MS operates in many business segments, it has to deal with many competitors. For example, different retailers such as Debenhams, The Gap, Top Shop, and Next Company continue to dominate the apparel market. Certain food chains such as Sainsbury and Tesco are marketing frozen food products and fast foods thus making it hard for Marks and Spencer to emerge successful in its business. The outstanding observation is that MS is facing competition from different business segments. At the same time, the company has fai led to change its business strategy in order to remain competitive in the industry. The company is slowly by slowly losing its market share and profitability (Tallman, 2010). In the recent past, the company has been working hard to regain its market share and profitability. However, the company’s weaknesses continue to affect its business. The company has consistently focused on its clothes and foods as their main brands.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More That being the case, the expectations and demands of the customers has been changing thus making it impossible for Marks and Spencer to remain competitive in its business environment. According to a study by Seth and Randall (2011), MS has been getting most of its revenues and sales from the United Kingdom. This means that the company has mainly focused on the UK market. The increasing cost of living is making it harder to the consumer to purchase most of the company’s products. From the analysis, the biggest question is how MS can change its strategy in order to succeed in its business environment. Marks and Spencer Environmental Analysis SWOT Analysis Strengths MS markets high quality and competitive products. The company has good relationship with employees. The company’s stores and outlets are strategically located across London. Marks and Spencer is one of the most profitable companies in the United Kingdom and across the globe. This explains why the company has a growing market share (Williamson Jenkins, 2013). Marks and Spencer has established the best supply chain processes and strategies with its suppliers (Williamson Jenkins, 2013). The company has the best business practices and financial strengths. Weaknesses One thing about Marks and Spencer is that it relies mostly on local suppliers in the United Kingdom. At Marks and Spencer, the marketing strategy does not embrace new ideas and changes (Verdin Heck, 2009). The company does not consider the expectations of its customers. This explains why more customers are buying products from its competitors. The company does not market to the young generation. At Marks and Spencer, â€Å"the customer is no longer getting the best support and services (Seth Randall, 2011, p. 87)†. For instance, the company does not provide â€Å"loyalty cards† and â€Å"gifts† to its customers. Opportunities Marks and Spencer can use e-business in order to compete against the other leading companies (Seth Randall, 2011). Modern companies can use new technologies to improve their supply chain processes and provide the best customer support. It is agreeable that people are looking for new fashions and designs. The company stands a better chance to benefit from this new development (Tallman, 2010). The European Union (EU) continues to show signs of stability in the coming years. The company is currently expanding its business to different countries and cities. Threats The modern consumer is becoming very sensitive about fashion. As more companies continue to use the internet for marketing, Marks and Spencer continues to lose it customers. The level of competition is always increasing because the company operates in different segments. Porter’s Five Forces Model The Porter’s Fiver Model examines the business environment of a company. â€Å"It explores the unique challenges and issues for an organisation to address in order to become successful ( Verdin Heck, 2009, p. 86)†. This analysis explores the current position of Marks and Spencer. Fig 1: Porter’s Five Forces Competitive Rivalry The level of competition in the business is very high. In the clothing sector, MS is facing competition from Gap and Next Companies (Bevan, 2008). As well, the company is facing high completion from Sainsbury and Tesco Companies in the food sector. Bargaining Power of the Buyers It is agreeable that the company is facing numerous threats from its buyers. The buyers are demanding for quality and proper service. The company is required to worker harder in order to provide better products to its consumers (Bevan, 2008). Suppliers’ Bargaining Power Currently, the bargaining power of Marks and Spencer’s suppliers is low. This is the case because there are more suppliers in the existing market. Threat of New Entrants Most of the competing companies and retailers have already established their businesses in the country (T allman, 2010). This explains why there are minimum threats from new entrants into the market. Threat of Substitutes In the UK, there are more companies importing their products from other countries. Such products are usually cheaper and address the needs of the customers. This poses a threat to the company’s business practice (Sekhar, 2009). PESTEL Analysis For MS to succeed in its business, it needs to be aware of the changing trends in its environment. PESTEL Analysis makes it easier to measure the organization potential according to the major environmental factors (Verdin Heck, 2009). This part presents the company’s external environment. Political Factors The company operates in the UK. This means it operates in a stable political environment. However, the major threat is from terrorism. The region has the best political structure, tax system, and labour administration thus making the environment attractive. Economic Factors The United Kingdom has a good economy. With proper management, the company can succeed in this economy. The company can embrace the best short and long-term goals because the economic situation in the United Kingdom is favorable for business practices (Verdin Heck, 2009). The company should concentrate more on the younger generation because it has disposable income on tertiary goods such as clothes and fashion. Social Factors The changing socio-cultural aspects in different countries affect many businesses today. With the company operating in many countries today, there is need to address such factors and consumer expectations (Burns, 2008). As well, it should examine other aspects such as mortality rates, cultural changes, and consumer expectations. The approach will make it easier to market the best products to the consumers. Technological Factors The company is today operating in a competitive environment. The company should embrace modern technologies in order to widen its potentials and deliver quality to its custo mers (Verdin Heck, 2009). The competitors have embraced the use of modern technologies thus posing a major challenge to the company. Environmental Factors The world is today becoming sensitive about the environment. Marks and Spencer will be required to examine its practices and use environmentally friendly practices for marketing and production. This is the only way for the company to remain successful. Legal Factors The current legal provisions require that business organizations embrace the best practices. Various consumer legislations, labor laws, and business ethical practices determine the practices of modern businesses today (Worth, 2007). MS will have to reconsider its practices in order to be successful. The Company’s Strategic Direction: The Ansoff Matrix The Ansoff Matrix identifies the best direction for a company. The matrix helps the business managers make the best decisions based on the company’s products, market share, and consumer expectations. Fig 2 : Ansoff Matrix The above assessment indicates that Marks and Spencer has some strengths and weaknesses. The company has been moving away from its leading values. The level of competition is also increasing (Tallman, 2010). As well, the consumers are becoming aware and sensitive about quality and service delivery. The consumers have been moving to other competitors such as Tesco, Wal-Mart, Hugo Boss, and Sainsbury, among others. These companies continue to provide cheaper and quality products to the customers. That being the case, MS should design a new strategy and products in order to address the growing competition and rivalry in its business. Conclusion With the combination of the existing strengths, MS will be able to turn its threats and weaknesses into opportunities. Personally, I believe the company should diversity its products in order to tackle the issue of competition. Diversification will make it easier to provide quality products to the existing shareholders. Since the current strategy at the company is not effective, there is need to use new ideas and come up with new products. The approach will make it easier to address the changing needs of the modern customer. As well, the company should also provide quality products and services to its customers. Reference List Bevan, J 2008, The Rise and Fall of Marks and Spencer: And How It Rose Again, Oxford University Press, Oxford. Burns, P 2008, Corporate Entrepreneurship: Building an Entrepreneurial Organization, Palgrave Macmillan, Basingstoke. Grant, R 2007, Contemporary Strategy Analysis, Sage, London. Sadler, I 2007, Logistics and Supply Chain Integration, Longman, London. Sekhar, S 2009, Business Policy and Strategic Management, Wiley, New York. Seth, A Randall, G 2011, The Grocers: The Rise and Rise of the Supermarkets Chains, Longman, London. Tallman, S 2010, Global Strategy, Longman, London. Verdin, P Heck, N 2009, From Local Champions to Global Masters, Cambridge University Press, Cambridge . Williamson, D Jenkins, W 2013. Strategic Management and Business Analysis, Cambridge University Press, Cambridge. Worth, R 2007, Fashion for the People: A History of Clothing at Marks Spencer, Longman, London. This report on Strategic Analysis of a Company and its Competitive Environment was written and submitted by user Ada O. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Investigating Financial Control Essays

Investigating Financial Control Essays Investigating Financial Control Essay Investigating Financial Control Essay The business Ill be examining and find out their objectives and aims is Sainsbury. Sainsbury is a retail store that was founded in 1869 by John James and Mary Ann Sainsbury and it is Britains longest-standing major food retailing chain. They opened their first small dairy shop at 173 Drury Lane, London. Drury Lane was one of Londons poorest areas and the Sainsburys shop quickly became popular for offering high-quality products at low prices. It was so successful that further branches were opened in other market streets in Stepney, Islington and Kentish Town. In addition, their head office is in J Sainsbury plc, 33 Holborn, London, EC1 N2HT.By 1882, John James Sainsbury had four shops and had plans to expand his business further. He opened a depot in Kentish Town, north-west London, to supply this growing chain and, on the same site, built bacon kilns that produced the first Sainsbury brand product. It was also in 1882 that John James opened his first branch in the prosperous suburb o f Croydon. This shop sold a wide range of high-class provisions and was more elaborately decorated than the earlier shops. However, between 1890 and 1900 the number of Sainsburys branches increased from 16 to 48.In addition to a wide range of quality food and grocery products, many stores offer bread baked on the premises, delicatessen, meat and fish counters, pharmacies, coffee shops, restaurants and petrol stations. There are over 14 million people that shop at Sainsburys supermarkets regularly and there are 721 stores throughout the UK. Over 10.3 million aluminium cans are recycled at Sainsburys stores each year along with 22,000 tonnes of glass.J Sainsbury plc is one of the UK and USs leading food retailers with interests in financial services and property. Sainsburys is the parent organisation controlling these operating companies and they are:* Sainsburys supermarkets* Sainsburys bank in the UK* Shaws Supermarkets* Star Market in the US* Sainsburys Development* Sainsburys prop erty companySainsburys goal isTo deliver an ever-improving shopping experience for customers with greater product at fair pricesSainsburys mission isTo be the consumers first choice for food, delivering products of outstanding quality and great service at a competitive cost through working faster, simpler and togetherSainsburys has got a lot of different aims. One of the aims is:* To exceed customer expectations for healthy, safe, fresh and tasty food making their lives easier every day.Sainsburys has also got a lot of different objectives. One of the objectives is:* To meet customers needs effectively and in addition provide shareholders with good, sustainable financial returnsSainsburys main products are supermarket/grocery products, retail banking services, and retail property development services. Sainsburys are committed in providing food at the highest quality that is not only delicious but also safe for everyone. The range of customers is the public; it is a store that is ope n to everyone. Sainsburys sells almost all types of products, for example:* Milk* Bakery products* All types of food* Toiletries* Canned food, etcSainsbury provides employees with a stimulating and well-equipped working environment. According to one of the departmental head, he stated that Making teamwork work should be the goals of a lot of organisations in order to make use of all employees strengths to improve the organisation as a whole.TransactionsIs a method of buying or selling goods and it could also be a way of purchasing money from one person to another. It can also be a technique of transferring services from one business to another.Transaction from customersThere are different ways in which customers purchases their goods. It could either be by cash and debit or credit card. Furthermore, most customers pay by debit or credit card because they feel more convenient and they could always get limited cash from the store when they are paying for their shopping and then the st aff records it on to the till and also their receipt.Transaction Manual recordingThis is when a ccutomer purchases goods from the store and then he/she pays by credti or debit card. After paying for the items with the credit or debit card, the customer recieves a receipt to sign and then when he/she signs the receipt, the staff checks the receipt with the card given by the customer to be sure its the right signature and the signed reciept is being kept with other customers receipt. However this is copy of the store and everything is being recorded at the end of the day.Transaction Electronic recordingIf a customer made purchses with cash, credit or debit it is automatically registered in the cash register and this is recorded electronically. This process is easy because at the end of the day the business would know how much money theyve made and they could easily retrieve information on the system for future references.The effectiveness and security of recording transaction mauall y and electronicallyManual recording is effective because its way of recording transaction easily and faster by customers purchasing items from the store. In addition, all the receipts should be kept for future references at the end of the day and they should be stored in a safe and dry place.Manual recording is not secure due to some certain reasons like if:* Customers reciepts could be lost.* Receipts may not be handled with proper care, that is, a staff could put it in the bin without taking note that it is still a receipt that could be useful for the future.* Time is being wasted because it takes a lot of time to record transaction of customers.* Receipts could get wet mistakely by staff.* Staff could forget to record transaction.Electronic recording is effective because it saves a lot of time. Whenever a transaction is made it is automatically recorded on to the main system. In addition, customers see how much theyve spent whenever a transaction is being processed for them.Elec tronic recording is not secure because when the system crashes, most of the transaction information being recorded could be lost. When typing in the payment made by customers, the wrong amount of money could be recorded and this could lead to difficulty when trying to retrieve customers payments on the products purchased from the store.Task 2They are different ways in which fraud could occur in Sainsburys and they are:* Fraud could occur in this business when any of the staff gives out the security code for some certain information.* Fraud could take place when a staff obtains money from the company, cashier or till.* When some basic equipments or products are being taken out without anyone knowing.* When purchases made by customer, purchases made by staff and sales to customers are not recorded.* Fraud could occur when a staff gives out a product to family, peers without payment.* When customers or staff walks out from the store with some certain products without paying.* When staf f or customer eats or drinks a certain product form the store without payment.* Fraud could occur when staff doesnt record a purchase made by customer.* It could occur when prices of products are beind reduced for some family or peers without recording.* Where the companys equipment is used for inappropriate personal use or log in to some confidential information, e.g. access to the computer and the changing some information on spreadsheets or database.Task 3Prevention of fraud could be avoided in different ways in Sainsburys and they are:Fraud monitoring serviceIf Sainsburys staff sees unusual transactions appearing on a customers card and become suspicious that someone is using his/her card or card details without the customers knowledge, Sainsburys company would as soon as possible to check whether the customer made the recent expenditures. The business organisation has also a contact number to call in case of any fraud, which is 0845 355 0866.Free online guaranteeIf a transactio n is using a customers details and has been carried out on the Internet without the knowledge or consent of the customer, Sainsburys organization take this case serious by providing a free online guarantee to safeguard against malicious card use.Chip and PINAs in this modern time, there are all new credit and debit cards, customers Sainsburys Bank credit card comes with the added security of Chip and PIN. This is a simple way to pay for shopping that doesnt involve signing a receipt. When paying for something, the customer needs to have or do is entering a 4-digit personal identification number (PIN) this is just as using a cash machine. This is a PIN that will be personal to the customer; it will make counterfeiting almost impossible, keeping all customers transactions secure. All customers can change their PIN to make it easier to remember or if anyone knows their PIN and they want to change it for security. If a customer wants to change his/her PIN, they could visit any Sainsbur ys Bank, Halifax or Bank of Scotland cash machine and simply follow the on screen instructions.Sainsburys strongly advise that customers never write down or tell anyone their credit card PIN number. In addition, customers should never give their card, or card number, to anyone unless they are giving them payment details. There is also a contact number, which is 0845 300 0344* in case a customer thinks anyone is in a position to use their card without their permission.Public ActionThe company encourages members of the public or staffs that if they presume fraud and corruption, they should contact anyone in a higher rank in the store, that is the Chief Executive, Manager or security.My source of information was from www.sainsburybank.co.ukFraud could also be prevented through this ways too, which are:o Staffs are trainned on how to recognise shop lifters.o CCTV cameras are being installed.o Before employees are employed, their personal record are being checked for any criminal record before they are employed.o Security gaurds.o At the start and at the end of sales for the day, stock are being doubled checked in order to make sure everything is in perfect and not missing.This is an appendix of Sainsburys group profit and loss account to show how much the business has gained and lost through sales.

Quotations by King Alfred the Great

Quotations by King Alfred the Great Alfred was extraordinary for an early medieval king in several respects. He was a particularly wily military commander, successfully keeping the Danes at bay, and he wisely shored up defenses when the enemies of his kingdom were occupied elsewhere. At a time when England was little more than a collection of warring kingdoms, he established diplomatic relations with his neighbors, including the Welsh, and unified a substantial portion of the heptarchy. He displayed remarkable administrative flair, reorganizing his army, issuing important laws, protecting the weak, and promoting learning. But most unusual of all, he was a gifted scholar. Alfred the Great translated several works from Latin into his own language, Anglo-Saxon, known to us as Old English, and wrote some works of his own. In his translations, he sometimes inserted comments that offer insight not only into the books but into his own mind. Here are some notable quotations from the notable English king, Alfred the Great. I desired to live worthily as long as I lived and to leave after my life, to the men who should come after me, the memory of me in good works. From  Consolation of Philosophy by Boethius Remember what punishments befell us in this world when we ourselves did not cherish learning nor transmit it to other men. From  Pastoral Care by Pope Gregory the Great Therefore he seems to me a very foolish man, and very wretched, who will not increase his understanding while he is in the world, and ever wish and long to reach that endless life where all shall be made clear. From Blooms (aka Anthology) Very often it has come to my mind what men of learning there were formerly throughout England, both in religious and secular orders; and how there were happy times then throughout England; and how the kings, who had authority over this people, obeyed God and his messengers; and how they not only maintained their peace, morality, and authority at home but also extended their territory outside; and how they succeeded both in warfare and in wisdom; and also how eager were the religious orders both in teaching and in learning as well as in all the holy services which it was their duty to perform for God; and how people from abroad sought wisdom and instruction in this country; and how nowadays, if we wished to acquire these things, we would have to seek them outside. From the preface to Pastoral Care When I recalled how knowledge of Latin had previously decayed throughout England, and yet many could still read things written in English, I then began, amidst the various and multifarious afflictions of this kingdom, to translate into English the book which in Latin is called Pastoralis, in English Shepherd-book, sometimes word for word, sometimes sense for sense. From the preface to Pastoral Care For in prosperity a man is often puffed up with pride, whereas tribulations chasten and humble him through suffering and sorrow. In the midst of prosperity the mind is elated, and in prosperity a man forgets himself; in hardship, he is forced to reflect on himself, even though he be unwilling. In prosperity a man often destroys the good he has done; amidst difficulties, he often repairs what he long since did in the way of wickedness. ― Attributed. In recent years, the veracity of Alfreds authorship has been called into question. Did he really translate anything from Latin to Old English? Did he write anything of his own? Check out the arguments in Jonathan Jarretts blog post, Deintellectualising King Alfred.

Respons Essay Example | Topics and Well Written Essays - 500 words

Respons - Essay Example The nationalization of the Egyptian cinema industry also played a role in destroying creativity, amongst producers. This in turn, led to the decline of the Egyptian Cinema (Hammond, 122). In Lebanon, its 15 year civil war played a role in the decline of the cinema industry, while the war between Iraq and Iran in the 1980s, hampered the growth of cinema in these two countries. Viola Shafik argues that the traditional Islamic principles of representation are rarely applied or used in the Arab Cinema (54). Examples of these representations include non-spatial paintings of structures, ornamental rhythms of arabesque, etc. Shafik (62) further argues that almost all film makers, in the Arab world are using classic rules of Western art, to make their films. Shafik further denotes that the 20th century saw an increase in the use of a three-dimensional realistic art, and the use of new ideas that govern film production. This was able to promote artists as geniuses, undermining the traditional crafts and arts that were influenced by Islam. Shafik also denotes that Arab cinema has given women an important role in the film industry, and this is in line with the principles of Islam, which identify women as important pillars of the society (Shafik, 78). Hammond on the other hand argues that Islam has had a major contribution on film industry in the Arab world. This is because movies are censured, and any film that depicts Prophet Mohammed in a bad away is censured. Furthermore, all films produced in the Arab world, have to conform to the principles of Islam. This is one area where Viola Shafik and Andrew Hammond agreed upon. Any film that criticizes the personality of Prophet Mohammed is censored. Viola Shafik asserts that the use of symbolism in Arab art is not common. However, in the cinema, Symbolism has greatly been used, for purposes of identifying a hidden meaning, or representing an idea or a group of

School Guidance Essay Example | Topics and Well Written Essays - 750 words

School Guidance - Essay Example It has laid down in clear terms what are the responsibilities expected of the school counselors with regard to various groups of people who are directly connected with the school counseling program. iv) The counselor should rely only on tested evaluation programs and interpret the results of those evaluations in such a manner that it paves the way for further development of the student smoothly and steadily. i) Should respect the rights and responsibilities of parents/guardians for their children and should try to establish, an effective, collaborative relationship with parents/guardians in order to facilitate the student’s maximum development. ii) Should keep the parents and guardians posted about the results of the evaluation programs undertaken by the counselor and get their suggestions also for further corrective and suggestive actions that may be warranted for the benefit of the student’s overall development. In addition, the ASCA has also described the school counselor’s responsibilities to the Teachers and Staff Members and the Community members. If only the school counselor adopts a really professional approach, all the stakeholders, the students, their parents, the school and the community, will benefit immensely. This puts a greater responsibility on their shoulders which they can discharge efficiently if they adhere to the professional standards chalked out by ASCA, in their National Model with the 4 principles of foundation, delivery, management and accountability. Foundation: The professional school counselor understands the school’s mission and aligns the counseling program with the former to achieve overall success in providing academic, personal/social and career development needs of the students. In accomplishing this task, the shift has to be in changing the student counseling program from being just a service-centered activity to

Eternal Love Through Death in John Keats Bright Star Essay Example for Free

Eternal Love Through Death in John Keats Bright Star Essay Love, being one of the most debated topics in literature, often serves as a source of inspirations for many of writers and poets, including John Keats. Throughout his life, he wrote countless love poems and letters, addressing his lover – Fanny Brawne. The star, apart from being the symbol of steadfastness and constancy, it is also a metaphor representing Keats himself. Through Keats’ idea of â€Å"Mansion of life†, the poem is consisted of two floors where the first floor displays his passionate love for Brawne while the second floor talks about his inner desire for death. Keats first expresses his ideal, however paradoxical love. There are two essential yet conflicting qualities in this poem – the reality verses the ideal and the immortal verses the mortal. On one hand, he would like to be like a star, steadfast and unchanging. On the other, he dislikes the solitude of the star as it has to watch â€Å"the moving waters† and â€Å"the new soft-fallen mask/Of snow† from afar like a â€Å"sleepless Eremite†. He continues to state that if he â€Å"has to live ever†, he would rather â€Å"pillow’d upon my fair love’s ripening breast†. The ideas to be eternal and to love simultaneously do not go hand in hand. To love, one has to be human and therefore not an immortal, steadfast star. In the last line of the poem, Keats acknowledges that he would like to â€Å"live ever† in love, but he has to be human in order to experience love, which hints that the love between Keats and Brawne will not last and will eventually fade away as time goes by. The other possible alternative to immortalize their love is â€Å"swoon to death†. One of Keats’ letters from 3 May 1818 to Fanny Brawne echoes the idea of â€Å"swooning† and it says â€Å"†¦I love you; all I can bring you is a swooning admiration of your Beauty.†(Poet.org) This can be interpreted that he wants to die while experiencing intense, ecstatic love or according to the letter, overwhelmed by her beauty. While I was reading Bright Star, I could not help but catch the similarity between Keats and Shakespeare’s idea of love. In the opening of Shakespeare’s sonnet 116, â€Å"Let me not to the marriage of true minds Admit impediments. Love is not love Which alters when it alteration finds, Or bends with the remover to remove: O no! it is an ever-fixed mark That looks on tempests and is never shaken; It is the star to every wandering bark, Whose worth’s unknown, although his height be taken.† (Shakespeare) Shakespeare talks about his ideal love and marriage. Keats, being a reader of Shakespeare, is in some way affected or inspired by him. Shakespeare describes love as an â€Å"ever-fixed marks† that â€Å"is never shaken† even in the wildest storms. Keats transformed Shakespeare’s â€Å"ever-fixed† into steadfastness. Keats then moves on to talk about a more sexual and sensuous love. With more explicit descriptions of â€Å"my [his] fair love’s† body parts, those descriptions hint the idea of sex and orgasm. He imagines himself â€Å"pilliow’d upon my fair love’s ripening breast†. The word â€Å"ripening† gives a notion of youth, implicating that the lady is young and energetic. Keats also describes the rising and falling of her chest when she takes her â€Å"tender-taken breath†. If he could, he would â€Å"so live ever†. However, it is impossible to live forever and the only solution would be â€Å"swoon to death†. Keats did not explicitly tell the readers what it means to be â€Å"swoon to death† and leave us a lot of room for imaginations. The word â€Å"swoon† and other erotic images of the lady’s body parts bring us to the subtext of the poem – sex. La petite mort is a French idiom or euphemism for org asm, meaning little death. According to Oxford Dictionaries, â€Å"swoon† means â€Å"to enter a state of ecstasy or rapture†. Whether he intended to talk about sex at the end of the poem is still indefinable as we have no idea of what Keats was thinking when he wrote the poem. Though Keats did not write any overly sexual poetry, there is always a strong erotic indication in many of his works. If the sexual subtext is intended in the poem, I believe that it creates a nice denouement to the poem. Keats’ obsession with death and his love for Fanny are intertwined seamlessly throughout the poem. In one of his letters, he states â€Å"I have two luxuries to brood over in my walks, your loveliness and the hour of my death† (Poet.org). Not only is Keats intimidated by death, to some extent he is also intrigued by it. Even though he is worried about the approaching death, to him the promise of death is comforting and soothing. The only resolution to achieve the paradoxical ideal of being eternal as well as experiencing love is death. Through death, immutability and steadfastness can be achieved. Keats has seen many people died in his lifetime. His father died when he was eight; his mother died from tuberculosis when he was 14; his brother Tom died also from tuberculosis when he was 19. Along with his family’s deaths, he has also seen a lot of patients died as he was also a medical student. Therefore, constantly seeing people die in a way reminds him of the tran sience and the mutability of life. There are some religious references in the second quatrain of the poem. All these references, other than conveying the loneliness and the solitude of the star, also illustrate his longing for the promising death. The poem was written in 1819, the same year when Keats contracted with tuberculosis. The word â€Å"ablution† is heavily loaded with connotations, both religion and about death. From the Oxford Dictionary, â€Å"ablution† refers to the washing or cleansing of the body†. In Christianity, there are different forms of ablution and one of them is the preparation before the burial of a dead person. Here Keats is hinting that his death is near and the priest will cleans his body after his death with â€Å"the moving waters†. Further Keats also mentions the â€Å"soft-fallen mask/Of snow† in the following two lines. Seasons always act as symbols of different stages of human life in literature. Spring refers to birth or new beginning; summer means m aturity; autumn represents old age while winter symbolizes death. In line 7-8, with â€Å"the mountains and moors† covered in snow, such explicit image suggests that death is approaching. Though death is coming, Keats is not browbeaten. Yet, he is fascinated with death as it helps him to accomplish the co-existence of eternity and love. Bright Star is a poem that can be read on many different levels. To me, the poem is not merely a declaration of his ardent love for Fanny Brawne. It is also an expressive lyric poem addressing his awe as well as obsession with death. The main themes of the poem are smoothly woven together and this showcases Keats’ expressiveness and his wit. Works Cited Keats, John. Bright Star. n.d. Oxford Dictionaies. Oxford Dictionaries. http://www.oxforddictionaries.com/. Poet.org. Selected Love Letters to Fanny Brawne by John Keats. 17 October 2013 http://www.poets.org/viewmedia.php/prmMID/21012.

Who is the monster - Frankenstein or his creation? Essay -- English Li

Who is the monster - Frankenstein or his creation? "Frankenstein" written by Mary Shelly, was first published in 1818. The book has sold millions of copies and has become deeply rooted in today's society by films and other versions of the books. The main bulk of the story is about Victor Frankenstein's horrendous adventure. However there are sub-plots throughout the story, Robert Walton's journey to the North Pole, and the time the monster spends with the DeLacy family. The definition of a monster is, "something of unusual size or appearance, a huge terrifying creature or an evil person." [Chambers School Dictionary] All of these definitions can be related to both Frankenstein and the creation. To the creation, a huge terrifying creature and of unusual size and appearance, and to Frankenstein an evil person, powered by his hatred of the monster. Mary Shelly's life was very similar to the story of "Frankenstein". Her child, also called William, died at a young age. Her mother died at childbirth and possibly gave the sense of abandonment felt by the creation, "My person was hideous and my stature gigantic. What did this mean? Who was I? What was I? Whence did I come? What was my destination? These questions continually recurred, but I was unable to solve them." This showed that the monster was confused about himself, yet had nobody to ask and to confide in. Much like Mary Shelly. When Mary was writing Frankenstein she was reading a book called Emile by John Jacques Rousseau. In this text, Rousseau argued that men are by nature harmless, (i.e. children are naturally innocent) but are made cruel by society, thought the things they have done to them. Rousseau's quote was, "Men become monsters because... ...e a second monster, the bride for the creation. However half way through Frankenstein destroyed the corpse and thus angered the monster further, when Frankenstein could have had the monster out of his life for all eternity. This is also a good example of Frankenstein's selfishness as it shows that he was only thinking about himself as he believes that the creation well use this second monster to reek havoc upon the world, "Three years before, I was engaged in the same manner and created a fiend whose unparalleled barbarity [Once again we see that he is being biased towards the monster as he never tried to reason with the monster and any time.] had desolated my heart and filled it forever with the bitterest remorse. I was now to form another being of whose dispositions I was alike ignorant; she might become ten thousand times more malignant that her mate".

Happiest memory Essay

I was given a chance to visit the Himalayas, to one of the concealed places in the province where a panoramic view was preserved. It was very provincial and solemn. Its coniferous and subtropical forests, wetlands, and montane grasslands are as much a part of this world as the inhospitable, frozen mountaintops that tower above. The mountains were the wrinkles of age and pimples of youth on Earth’s crusty outer skin. They rose up as the crust collides, cracks, crumbles, folds, and spews. They dominated their surroundings with towering height. I clearly remember when I was on my way there that the emerald shade produced by the different kinds of trees were smiling and alluring me to join them. However, what I first saw was just superficial compared to its hidden beauty awaiting me, as I explored the place, especially when I went around the surrounding area where the sun ate away the darkness. Since it was miles away from the city, I had to climb up the mountain. But, as I finally reached its zenith, I could step on the fogs as they rose going up to the sky and formed as clouds; I could feel that I was on the top of the world, thus the cold dewdrops touched my toes as they dispersed and went along with the air. After a while, I didn’t know that I still had to clamber down to finally reach another astonishing place. From there, I stayed in my grandfather’s ancestral house. Nearby, I could see the hills planted with rice. Their fronds were swaying and dancing as the wind blew. Some were brimming with the golden yellow grains ready to harvest. At the backyard, an array of different trees weighed down with copious fruits that were mouthwatering. On the other side, were bountiful vegetables watered with love and care. These plants were within a reach which served as our everyday food. The tour guide took me to one part of their place which truly took my breath away; to my surprise, they let me ride at the back of their _Carabao_‎, thus, I felt the tail of it at as it swung from side to side. As I got there, I was amazed at what I saw! The river was crystal clear; the pebbles were like diamonds that glittered in the water. I even felt like bathing in the river and it felt good knowing that the river was unpolluted. I didn’t even see any moss nor trash, instead just dried leaves falling from the trees that surrounded it, but I was oblivious as to where the water took the  leaves as they swam away from my sight. Furthermore at night, the place was covered with darkness since there was no electricity in the place, however, thanks to the moonlight, for it lit the entire place, plus the flashing lights of fireflies were everywhere providing at least a little bit of glow that made the night more beautiful. Gazing upon the sky, I was struck by the darkness of the night, darker than smeared charcoal, small splashes of gold glittering here and there as if an artist had brazenly attempted to light it without aim; smoky grey clouds deteriorate under the florescent silver beams of the moon, as if they were shadows to be banished. The stars were like diamonds illuminated in the sky thus making me realise how spectacular the place was. For me, it was really the best place I have ever been. Whatever I experienced from that place will be kept in my heart and memory forever because I know that it is probably the last time I will see that place as beautiful and conserved as it was. I hope that the people living there will continually take good care of their environment as much as they care and value themselves. My heart pounds and shrieks with some strong attachment as I feel as if there is a powerful force in my soul clinging and digging itself into the mountain, urging me not to let go. I believed that I was protected by the wings of nature and as if I was away from the demands of the mortal world.

Project on Cement Essay

Any accomplishment requires the effort of many people and this work is no different. I especially thank Mr. R.K.Gupta; Director of Cii & CITMS, whose support and patience was instrumental in accomplishing this project. I would like to thank our Faculty Guide Miss.Pubali Koley whose diligent effort made this project possible. My grateful acknowledgement to all the staff member of Ultra tech Cement limited for their support and cooperation. At last again I want to extent my thanks to all the teachers of Cii & CITMS – Durgapur for giving support and confidence for doing this project. [pic] This ambitious project at ULTRATECH CEMENT under the project title â€Å"ADVERTISING AND PROMOTIONAL STRATEGY† has been carried out under the able guidance of company & institutional experts. The vision or the objective of this project was to identify the Advertising needs. As the growth is a continuous process, so it is also very much important to find out the corners or the areas where the scope for the development is present. The effectiveness of the Advertising was also under the scan during this period where it is observed that the effective Advertising can effectively maximize sales volume & revenue. This Advertising process is also effective to manage the planned sales strategy. The Advertising process at WEST BENGAL CEMENT WORKS is judiciously planned &Divided into four parts. This practical project helped a lot to get the knowledge from all the avenues of the Marketing Management &it is also perceived that it will help the company time to time in its growth process. Introduction T he function of Advertising is to close the gap between the desire performance and the actual job performance. The need for quality Advertising program is on the increase due to the fact that the highly competitive business environment is throwing up new and complex challenges, literally every day. New and complex services are coming into existence, thereby pushing up the need for high- quality Advertising program. Due to the slowdown in the economy, many jobs are coming into existence, many jobs cuts are taking place leading to a situation where works must retain themselves to stay employed in the same organization or to complete in the market place. [pic] †¢ To identify importance of Advertising in the organization. †¢ To identify the specific Advertising area. †¢ To identify the effectiveness of different types of advertising. †¢ To identify the best methods and techniques for advertising. †¢ The development of Advertising and sales promotion schemes to meet desired goals of organization. ââ€"   Increase in sales volume ââ€"   Maximize profit ââ€"   Developed sales promotion schemes [pic] ↠ Because of busy schedule of the employees the interview was quite tough after a quite of waiting time. ↠ Most of the executives were too busy, thus to obtain the desired & accurate data there was a need to take the prior appointment from them. ↠ 50% of the sample size were not giving the correct feedback (due to varied hidden reason), thus there will be variance in the outcome of the study. ↠ Most of the employees were not confident about the proper management (misuse) of the information provided by them. ↠ They were also often reluctant in identifying the needed information. [pic] TITLE: â€Å"Advertising & promotional strategy† at West Bengal Cement† Works.† Research methodology is the method through which the project has been done. This includes various sources of collecting data. TARGET GROUP: The target group for the survey was Managers, Officers, Supervisors and of â€Å"ULTRA TECH CEMENT LIMITED† and press releases. SAMPLE SIZE: Out of 38 employees, 35 were taken as a sample for the survey QUESTIONNAIRE The company is having small number of staff. So, the questionnaire was made mainly for Managers, Officers and Supervisors. Some specific questions have been prepared relating to the topic and have been analyzed in such a way that it can fulfill the objective of the project. FORMAL INTERVIEW: Formal interview has been taken during the non peak office hour. [pic] [pic] UltraTech [pic] OUR VISION TO BE PREMIUM GLOBAL CONGLOMERATE WITH A CLEAR FOCUS ON EACH BUSINESS OUR MISSION TO DELIVER SUPERIOR VALUE TO OUR CUSTOMER SHAREHOLDERS, EMPLOYEES AND SOCIETY AT LARGE OUR VALUES INTEGRITY, COMMITEMENT, PASSION SEAMLESSNESS AND SPEED UltraTech [pic] West Bengal Cement Works OUR RESOLUTIONS – 2009 †¢ ‘ZERO’ BREAK DOWN †¢ GOOD HOUSE KEEPING †¢ TRUST AND SUPPORT R.B.SINGH Sr.dy.general manager COMPANY PROFILE Company Name:UltraTech Cement Limited (An Aditya Birla group of company) Industry : Cement manufacturing Type of Company: Public Limited Company Unit Name& Address:West Bengal Cement Works Near EPIP, MUCHIPARA, G.T. ROAD Post-Rajbandh Durgapur-713212 District- Burdwan West Bengal Registered Office : UltraTech Cement Limited B- Wing, Ahura centre, 2nd floor Mahakali Caves Road Andheri (east), Mumbai-400093 Board of Executives †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mrs. Rajashree Birla †¢ Mr. R. C. Bhargava †¢ Mr. G. M. Dave †¢ Mr. N. J. Jhaveri †¢ Mr. S. B. Mathur †¢ Mr. V. T. Moorthy †¢ Mr. O. P. Puranmalka †¢ Mr. S. Rajgopal †¢ Mr. D. D. Rathi †¢ Mr. S. Misra, Managing Director Board of Directors Executive President& Chief Financial Officer Mr. K. C. Birla Chief Manufacturing Officer R.K. Shah Chief Marketing Officer Mr. O. P. Puranmalka Company Secretary Mr. S. K. Chatterjee AT THE HELM ULTRATECH The Aditya Birla Management Corporation Private Limited is the Group’s apex decision making body and provides strategic direction to Group companies. Its Board of Directors comprises: †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mr. S. Aga †¢ Mr. D. Bhattacharya †¢ Mr. S. K. Jain †¢ Dr. S. Misra †¢ Mr. S. Misra †¢ Dr. B. K. Singh †¢ Mr. K. K. Maheshwari †¢ Mr. Vikram Rao †¢ Mr. Ajay Srinivasan MILESTONES [pic] 2009 †¢ Grasim’s pulp and fibre division has won the highly prestigious Asian CSR Award. The Asian CSR Awards, Asia’s Premier CSR Awards program, is a project of the Asian Institute of Management, Manila. †¢ The Ministry of Labor and Social Welfare, Government of Thailand will be conferred â€Å"The Best Labor Relations and Welfare Award, 2009† on Indo Thai Synthetic Company Limited. †¢ Birla Sun Life Mutual Fund has been named â€Å"The Asset Management Company of the Year, India†, by the Hong Kong based magazine, â€Å"The Asset†, in the country awards category of their â€Å"Triple an Investment Performance Awards 2009†. †¢ CNBC TV18 Crisil recognized Birla Sun Life Mutual Fund as â€Å"The Mutual Fund House of the Year† in 2008 and 2009 (for 2007 and 2008), creating history as the only fund house to have won this recognition in two consecutive years. †¢ The Birla Sun Life Equity-Linked FMP won the â€Å"Best Local Currency Structured Product-India† at – Triple an Investment Performance Awards 2009. †¢ The Best â€Å"Onshore Fund House – India Award† by Asian Investor, a Hong Kong based magazine at – Asian Investor Investment Performance Awards 2009†. †¢ Rajiv Gandhi Award for Eminence in Social Field, 2009 was conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya Scandia (Union Minister of State, Commerce & Industry) on 19 August 2009. The award recognizes Mrs. Birla’s path breaking work among the poor, more so in India’s villages, carried out through the Aditya Birla Centre for Community Initiatives and Rural Development. †¢ Idea Cellular wins the Economic Times’ â€Å"Emerging Company of the Year Award for 2009†. MILESTONES [pic] 2008 †¢ The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials. †¢ The Aditya Birla Group was honored with the India Today Group’s Readers Digest Gold award in recognition of the work that truly exemplifies the highest values of society as well as those of Reader’s Digest. The award was received by Mrs. Rajashree Birla, Chairperson, and Aditya Birla Center for Community Initiatives and Rural Development, at the Pegasus Corporate Social Responsibility Awards 2007 function. MILESTONES [pic] 2007 †¢ Hindalco in a joint venture with Alex USA Inc. Tran Works Information Services announces success of bid to acquire Minacs Worldwide. †¢ Grasim Industries Limited, India; Thai Rayon Public Company Limited, Thailand and P.T. Indo Bharat Rayon, Indonesia form a JV with Hubei Jingo Wei Chemical Fibre Company, China, for VSF. †¢ Hindalco awarded the Genentech Safety Silver Award for its outstanding safety performance during 2005-06 †¢ Hindalco awarded the CII – Sorabji Green Business Centre â€Å"National Award for Excellence in Water Management 2007†. [pic] 2006 †¢ Indian Rayon re-christened as Aditya Birla Novo. †¢ Aditya Birla Group to set up a world-class aluminum project in Orissa. †¢ The Aditya Birla Group signs a framework agreement to acquire St Anne Nackawic Pulp Mill, Canada. †¢ Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. †¢ Completion of the implementation process to demerge the cement business of L&T and completion of open offer by Grasim, with the latter acquiring controlling stake in the newly formed company UltraTech. †¢ Grasim, Nada, received the FICCI Annual Award 2003-2004 in recognition of corporate initiative in rural development. MILESTONES [pic] 2005 †¢ Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business India’s Businessman of the Year – 2003. †¢ Mr. Kumar Mangalam Birla is selected as The Economic Times’ Business Leader of the year. †¢ The Group is ranked 16th in India’s first ever survey of ‘Great places to work in’, published in Business World magazine. The Group’s joint venture concern, Birla Sun Life Insurance, is ranked 9th in the same study. †¢ The Group is ranked 20th in a study on the ‘Best Employers in India’, conducted by Hewitt Associates and Business Today. †¢ Hindalco receives the Asian CSR Award for its â€Å"Rural Poverty Alleviation Program†. LOCATION OF W.B.C.W IN WEST BENGAL [pic] Organizational environment West Bengal Cement Works has rail & road connectivity to meet inward & outward logistics requirements. The private railway siding is connected to main line of eastern railway at Durgapur, which is 8.72 KM from plant. The cement is packed in bags with the help of three packers operating round the clock. The packed cement is dispatched to various destinations by road & rail. Organization Culture ⠝â€" Purpose: To produce the cement as per marketing requirement with minimum cost. ⠝â€" Objective: Zero breakdown, Good Housekeeping, building trust & support. ⠝â€" West Bengal Cement Works is having following facilities: âž ¢ Clinker unloading by wagon tippler (cap. 15 trips per hour) âž ¢ Fly ash bowers unloading system âž ¢ Cement mill with 1.0 million ton per annum capacity âž ¢ Cement dispatch facility by road & rail âž ¢ Clinker, Gypsum & fly ash receipt by rail & road respectively Land Details: o Factory:61.67 Acres o 16 flat residential complex:10202.4 Esq. o Assisted siding:2830 M. o Private assisted siding:2210 M. WHY DURGAPUR? West Bengal Cement Works (WBCW) is the 10th cement manufacturing unit of Ultra Tech Cement Limited, Which is located at Durgapur. ⠝â€" RAW MATERIALS Clinker : Hirmi Cement Works Fly Ash : Bakreswar Thermal Power Station Durgapur Project Limited (DPL) Gypsum : Hindi Liver Chemicals, Haldia Slag : Durgapur Steel Plant (DPL) Bokaro Steel Plant POWER : GPL, DVC TRANSPORT : North Eastern Railway, National Highway-2 WATER : River Damodar MARKET : Local Growth of City development LAND : 62.92 acres of good land for Construction. CAPITAL : Huge number of Bank for getting easy Cash MANPOWER : Available amount of skilled and Unskilled Labors from local area DEMOCRACY : Good demographic structure is found Here CEMENT PROCESS GYPSUM from Yard Gypsum hopper Electronic weigh feeder SLAG from Yard Slag hopper FLUASH from Bin Supplied SCHENK For accurate quantity CLINKER from Silo Slag hopper to Mill SEPAX SEPARATION CEMENT PACKING PLANT PRODUCT MIXESPacking in 50 kg bag with electronic packer loading in truck or rack PORTLAND POZZALANA CEMENT CLINKER : 70-74% FLYASH : 20-25% FLYASH : 3-4% PORTLAND SLAG CEMENT CLINKER : 50-54% SLAG : 40-42% GYPSUM : 3-5% Plant Layout [pic] A Partial View of West Bengal Cement Works [pic] [pic] ON [pic] [pic] ââ€" ¡ Advertising is the dissemination of information by non personal means through paid media, where the source is clearly identified as the sponsoring organization. Advertising is one of the important components of the promotion mix. It is a powerful communication medium and a vital marketing tool. FEATURES: ââ€" ¡ Advertising is one of the methods of promotion mix. ââ€" ¡ It is a paid mass communication, not aiming at a specific individual. ââ€" ¡ It is salesmanship in writing or printed salesmanship. ââ€" ¡ It is undertaken to influence the buying behavior of the customers. ââ€" ¡ The communication media are diverse such as print (newspapers and magazines), broadcast (radio and television), and direct (mail, billboards and motion pictures). `NATURE OF ADVERTISING ↠ Element of Marketing Mix ↠ Promotion Mix ↠ Mass Communication ↠ Massages ↠ Price of Advertising ↠ Sponsor ↠ Persuasive ↠ Element of Control ↠ Identifiable ↠ Target Group SCOPE OF ADVERTISING ↠ Effectiveness of Massages ↠ Appropriate Media ↠ Merchandise ↠ Advertising Functions ↠ Responsibility of Advertiser ↠ Fulfillment of Objectives ↠ Generates Various Activities ↠ Advertising as an Art & Science PRIMARY FUNCTIONS OF ADVERTISING: âž ¢ To increase sales âž ¢ Persuading dealers to stock âž ¢ Assisting dealers to stock âž ¢ Increase in per capita use âž ¢ Recognition for quality âž ¢ Protecting manufacturers’ interest âž ¢ To eliminate seasonal fluctuations âž ¢ Creation of demand SECONDARY FUNCTIONS OF ADVERTISING: âž ¢ Oral support to salesman âž ¢ To furnish correct information âž ¢ Ensures product improvement âž ¢ Sense of security âž ¢ Appointment of efficient employees †¢ The scope of Advertising includes these activities such as selection of media, communication with customers, and maintenance of brand loyalty and so on. Advertising Objectives: ââ€" ª Simulating Demand : âÅ"“ The current user of a product may be persuaded to increase the existing rate of product consumption. This may be reminding them about the product, its brand and the possible advantages of the product. âÅ"“ The second way of stimulating demand for the product is to attract new user into the market by telling them the qualities of the product and possible uses so that they may change their brand. âÅ"“ The third way of stimulating demand is to tell the current users about new users of the product so that customers may use the company’s product for several other purposes. ââ€" ª Increasing profits âÅ"“ Advertising does increase sale of the product. âÅ"“ Advertising will reduce various ‘marketing costs’ Specific objectives of Advertising: âÅ"“ It introduces new product to potential customers. âÅ"“ âÅ"“ It promotes the brand by repeat purchase leading to brand loyalty. âÅ"“ It increases the timing and number of uses. âÅ"“ It builds the product and company image. âÅ"“ It sets the trend by changing perception and behavior. âÅ"“ It aids sales promotion campaign. âÅ"“ It shoots up the sale and increases the market share. âÅ"“ It answers the competitive attacks. Reminder advertising: †¢ Reminding them where to buy it. †¢ Maintaining its top of mind awareness. ââ€" ª Information Advertising : âÅ"“ Informing the market about a new product âÅ"“ Suggesting new uses for a product. âÅ"“ Informing the market of a price change. âÅ"“ Explaining how the products work. âÅ"“ Describing the available services. âÅ"“ Correcting the false information’s. âÅ"“ Reducing consumers fears. âÅ"“ Building up a company’s image. ââ€" ª Persuasive advertising : âÅ"“ Building brand preference. âÅ"“ Encouraging switching to your brand. âÅ"“ Persuading customer to purchase now. âÅ"“ Persuading customer to receive a sales call. Advertising Goals: âÅ"“ To increases sales âÅ"“ To establish brand equity, and âÅ"“ To enter the target market. Behavioral goals: âÅ"“ Advertising goals aim at changing the attitude and behavior of the target audience towards a brand. âÅ"“ Advertising goals in behavioral terms is analysis of the communication and decision process that will affect the desired buyer behavior. âÅ"“ Advertising could be aimed at any of these or a communication of these intervening variables. Communication Related goals: âÅ"“ Advertising is directed at a group of users of product called the target audience. âÅ"“ Attract attention âÅ"“ Secure interest. âÅ"“ Build desire for the product and finally âÅ"“ Obtain action. Approaches for setting Advertising Objectives: ââ€" ª AIDAS model âÅ"“ ‘A’ refers to Attention âÅ"“ ‘I’ refers to Interest âÅ"“ ‘D’ refers to Desire âÅ"“ ‘A’ refers to action; and âÅ"“ ‘S’ refers to Satisfaction ADVERTISING COPY ELEMENTS âž ¢ Headlines âž ¢ Subheading âž ¢ Body copy âž ¢ Captions âž ¢ Blurb or balloon âž ¢ Boxes and panels âž ¢ Slogan, Logo, Signature GUIDELINES FOR COPY WRITING âž ¢ Cash in on your personal experience âž ¢ Write from the heart âž ¢ Learn from the experience of others âž ¢ Study the product âž ¢ Study competitors’ advertisement âž ¢ Study testimonials from customers âž ¢ Solve the prospect’s problem âž ¢ Put your subconscious mind to work âž ¢ â€Å"Ring the changes† on a successful idea COLOUR ↠ Colors are often used to attract attention and to enhance memory value. ADVERTISING LAYOUT PROCESS [pic][pic] VARIOUS ADVERTISING MEDIA ââ€" ¡ PRINT MEDIA: âž ¢ Newspapers âž ¢ Magazines âž ¢ Journals ââ€" ¡ OUTDOOR MEDIA: âž ¢ Advertising Boards âž ¢ Vehicle advertising âž ¢ Electric displays âž ¢ Sky writing âž ¢ Sandwich men ââ€" ¡ DIRECT MAIL: âž ¢ Leaflets âž ¢ Sales letters âž ¢ Folders âž ¢ Booklets âž ¢ Catalogues âž ¢ Brouchers ââ€" ª BROADCASTING MEDIA: âž ¢ Radio âž ¢ T.V âž ¢ Film âž ¢ Web based advertising [pic] AN — OVERVIEW S ales promotion includes all those activities other than advertising, personal selling, public relation and publicity, that are intended to stimulate customer demand and improve the marketing performance of sellers. Need of sales promotion: ââ€" ª To secure attention towards new products. ââ€" ª To improve the market share of a company. ââ€" ª To avoid duplication of goods. ââ€" ª To create awareness among consumers about new brands. ââ€" ª To face competition in the market. ââ€" ª To create talking points for their sales force. SALES PROMOTION TOOLS ââ€" ª Contest ââ€" ª Premium offers ââ€" ª Mail – in free offers ââ€" ª Free gifts with goods ââ€" ª Picture cards ââ€" ª Gift coupons ââ€" ª Coupons ââ€" ª Cross coupons ââ€" ª Jumbo packs ââ€" ª Money – off offers ââ€" ª Sales letters SALES PROMOTION STRATEGY [pic] ADVERTISING & SALES PROMOTION STRATEGY TAKEN BY ULTRATECH CEMENT LIMITED ADITYA BIRLA GROUP — AT A GLANCE o The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of Pilani set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through India’s arduous times of the 1850s, the Birla business expanded rapidly. In the early part of the 20th century, our Group’s founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminums, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhiji. It was at â€Å"Birla House† in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj. Aditya Vikram Birla: putting India on the world map |[pic] | | | A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalization became a buzzword in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt. [pic] Quality push: Mr. B. Venugopal, Senior Vice-President, UltraTech Cement Ltd, at the inauguration of mobile concrete laboratory in Durgapur. UltraTech Cement, as part of its ‘product plus’ services, has introduced a mobile concrete testing laboratory for ascertaining the quality of reinforcement materials and for guiding those building houses about its quality. ULTRATECH: BRAND POWER Excerpts from an interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Ltd. |[pic] | | | In step with its global agenda, the cement business of the Aditya Birla Group, is orchestrating a contemporary brand makeover. With UltraTech Cement, the Aditya Birla Group has established itself as not only the most respected domestic player but also among the global leaders in cement. Associate Editor Vidyut Kumar Ta in an exclusive interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Limited, analyses the strategy behind promoting a single brand identity of the company’s cement products. Signature line [pic] â€Å"The name UltraTech with the signature line, ‘The Engineer’s Choice’, admirably captures the premium nature of the brand and its salience.† According to Mr. Puranmalka, excellent product quality and customer care will remain the hallmark of UltraTech cement. Jaan Wahi Pehchaan Nayi [pic] K eeping pace with the current industry trend and taking the UltraTech brand to a new pedestal, the group decided to have one national brand. Birla Plus with its very strong presence in the North was a very well known brand. Its tag line ‘Har Nirman Ki Jaan’ and ‘Is cement mein Jaan Hain’ had become household phrases. Observes Mr. Puranmalka: â€Å"We opted for UltraTech as the national brand because while on the one hand, it gives us the opportunity to strengthen common attributes of a premium brand, scale of operations and the Aditya Birla Group’s reputation, it also provides an opportunity to build on the positioning platform of ‘expert’ and imagery signifying ‘progress’, ‘cutting edge technology’ and ‘modernity’. Strategy A lthough cement is said to be a low-involvement category, the brand awareness in this category is very high. Major brands like ACC, Ambuja and some strong regional brands have been fighting for mind space. Says Mr. Puranmalka: â€Å"Brand awareness is the category driver. We wanted to be different and were constantly on the look out for high visibility media. We found that cricket has a great following in our country and we wanted to explore the possibility of associating with this sport. CHAK – DE STRATEGY [pic] I ndia, the world’s largest producer of movies in as many as 10-12 different languages, provides a great opportunity for advertisers to reach the masses. Films are a great entertainment platform for most Indians. Many FMCGs have encased this opportunity. The in-film branding opportunity was used by UltraTech for the first time ever in the cement industry. The film Chak De India, promoting women’s hockey in India, became an all-time hit. In the movie UltraTech was the sponsor of the Indian women’s hockey team. UltraTech branding was all over, throughout the movie. ‘It was a big gamble we took,†Ã‚  says Mr. Puranmalka. â€Å"Initially we were skeptical, with many big banners with big stars failing in the recent past. After a lot of deliberation, we decided to go ahead with this gamble and finally Chak De India almost became like a national anthem, with India winning the women’s hockey title in reality and our cricket team winning the inaugural 20-20 World Cup.† BRANDED CHANNELS S urging ahead of competition, the cement business brought in a new concept in cement marketing — UltraTech Building Solutions, a one-stop shop for all construction needs. â€Å"This is a unique concept and was tested in Rajkot which is one of the fastest-growing cities in construction in the country today,† says Mr. Puranmalka. â€Å"Advocating our Plan, Build and Support† philosophy, it seeks to enhance the shopping experience of customers and strengthen existing trade partnerships, by upgrading the service proposition. It offers a wide spectrum of end-to-end home building solutions, high quality construction materials and allied value-added services. As a business model, UltraTech Building Solutions offers home building solutions from planning to completion. B asically, every customer who walks in to UltraTech Building Solutions outlet receives guidance on construction-related issues as well as value-added services like Vastu, usage of budget software to estimate costs involved for construction, paper clearance procedures, etc. The customer gets a ready reckoner of information on how to choose and buy quality construction materials. With the Rajkot success and with key learning points, the company intends to open many more outlets across the country. Measuring Effectiveness â€Å"O nce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time,† says Mr.  Puranmalka. â€Å"We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind.† This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds: â€Å"Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steeri ng ahead of competition.† Rajasthan Royals ropes in UltraTech as team sponsor: ⠝â€" Rajasthan Royals has roped in UltraTech Cement as their team sponsor. With this, the Emerging Media-owned IPL franchise’s sponsor roster stands at eight. ⠝â€" Rajasthan Royals CMO Raghu Iyer, â€Å"All deals are intended to be long-term. Our earlier team sponsor was Bajaj Allianz but we agreed to mutually part ways amicably.† ⠝â€" UltraTech Cement will have branding on the team jerseys and team-replica merchandise. Iyer added that plans are being worked upon as to how the two parties can best take this relationship forward. ⠝â€" As had been reported earlier by Indiantelevision.com, TCS is the franchisee’s technology partner. TCS will offer expertise in IT solutions to the T20 cricket team on and off the field for the next three years. The Television Plan: âž ¢ The franchisee is planning activities with Super sport which will air the IPL in South Africa. Rajasthan Royals had earlier entered into a strategic  partnership with the Nashua Cape Cobras. The first match will be played on 11 April. In the days preceding the encounter, there will be special features in the form of player profiles and interviews. âž ¢ In India the franchise’s partners are Aaj Tak and Times Now. The plan is to offer them special footage and capsules. Ayer added that the franchisee is in talks with several broadcasters to air their DVD. Victory will be aired on the channel. âž ¢ Rajasthan Royals claims that it is witnessing good sales of the two DVDs that it has launched earlier. While Road to Victory is about how the team triumphed in the IPL’s inaugural edition, Access All Areas aims to give fans an idea of what goes on behind-the-scenes to make the IPL a success. [pic] The prime purpose of the project is to identify Advertising and sales promotion strategies of ULTRA TECH CEMENT LIMITED. The ingredient for a successful analysis is a structured questionnaire, for the better construction of analysis of the data generated from the questionnaire. The following step by step analysis is a proportionate mix of good high quality and dire views. 1. How ‘advertising’ is effective to increase the sales volume? Always: – 65% To great extent: – 25% To some extent: – 10% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: As there is no magic for success and to increase sales volume and profit, Advertising is the only key. 2. How ‘advertising’ is effective to stimulate demand for the product? Always: – 60% To great extent: – 25% To some extent: – 15% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Without advertising its’ very complex to stimulate demand for product. 3. DO you feel that ‘Advertising’ will reduce various ‘marketing costs’? Always: – 55% To great extent: – 35% To some extent: – 10% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Advertising is so effective to reduce various marketing costs. 4. Do you feel that ‘Advertising’ increases repeat purchasing? Always: – 70% To great extent: – 20% To some extent: – 5% To very little extent: – 5% Not at all: – 0.0 [pic] Remark: Maximum no. of customer accepts that advertising increase repeat purchasing. 5. Do you feel that ‘Advertising’ informing the market about a new product? Always: – 85% To great extent: – 10% To some extent: – 5% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Advertising is highly effective to inform the market about new product. 6. Is ‘Advertising’ act as building up a company’s image? Always: – 68% To great extent: – 23% To some extent: – 5% To very little extent: – 4% Not at all: – 0.0 [pic] Remark: Advertising is a successive method to build up company’s image. 7. How ‘Advertising’ is helpful method for market positioning? Always: – 52% To great extent: – 25% To some extent: – 10% To very little extent: – 7% Not at all: – 6% [pic] Remark: Advertising is quite impressive method for market positioning. 8. How ‘Sales Promotion’ effectual to improve the market share of a company? Always: – 55% To great extent: – 20% To some extent: – 15% To very little extent: – 10% Not at all: – 0.0 [pic] Remark: Sales promotion is effective policy to improve the market share of a company according to people. 9. How ‘sales promotion’ work to face competition in the market? Always: – 70% To great extent: – 20% To some extent: – 10% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Sales promotion used as effective tool to face competition in the market. 10. Do you feel that ‘Sales Promotion’ should attract the attention of the target audience? Always: – 75% To great extent: – 20% To some extent: – 5% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Sales promotion should attract the attention of the target audience to purchase particular product. ADVERTISING EFFECTIVENESS Most advertiser try to measure the communication effect of an AD – that is, its potential effect on awareness, knowledge, or preference. They would also like to measure the AD’S sales effect. ââ€" ª The consumer feedback method asks consumers questions such as these: 1) What is the main message you get from this AD? 2) How likely is it that this AD will influence you to undertake the action? 3) What works well in the AD & what works poorly? 4) How does the AD make you feel? 5) Where is the best place to reach you with this message? ââ€" ª Portfolio tests ask consumers to view or listen to a portfolio of advertisements. Recall level indicates an ad’s ability to stand out and to have its message understood and remembered. ââ€" ª Laboratory tests use equipment to measure physiological reactions – heartbeat, blood pressure, pupil dilation, galvanic skin response, perspiration – to an ad. SALES EFFECT RESEARCH What sales are generated by an ad that increases brand awareness by 20% and brand preference by 10%? The fewer or more controllable other factors such as features and price are, the easier it is measure advertising’s effect on sales. The sales impact is easiest to measure in direct marketing situations and hardest in brand or corporate image – building advertising. Companies are generally interested in finding out whether they are overspending on advertising. Researchers try to measure the sales impact through analyzing historical or experimental data. [pic] SALES PROMOTION EFFECTIVENESS [pic] O nce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time,† says Mr. Puranmalka. â€Å"We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind.† This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds: â€Å"Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition.† [pic] The improvement in sales & profit is the evident for an organization. So requirement of advertising and promotional schemes is tremendous. ↠ The structure of a persuasive message can influence the effectiveness of advertising. ↠ Customers influenced by message appeals like comparative, fear and humor appeals. ↠ The designs of advertisement impress customers. Design means the arrangement of various parts in a pre determined order say a blue print. ↠ Advertising media should be elected carefully. Media reduces gap between customer and manufacturer. ↠ Sales promotion schemes lead to increase of sales. [pic] ↠ It has been observed during the course of questionnaire survey that 56% interviews suggested improvement of advertising and sales promotion techniques. Management is being advised to improve inefficiencies such as: âž ¢ Advertising message should be meaningful. âž ¢ Avoid unethical advertisings. âž ¢ Reduce use of women as sex objects in Ads. âž ¢ Banned on alcohol & tobacco ad. âž ¢ Reduce using of false claims & info. âž ¢ Careful about social values & consumer rights. ↠ These are some initial steps which improve advertising efficiency. Efficient advertising and sales promotion schemes increase profit of organization. So, it helpful to meet organization goals. [pic] †¢ PHILIP KOTLER, Marketing Management †¢ Monthly Magazine issued by company †¢ Mr.B.Devamaindhan, Advertising management and Sales promotion †¢ Web based information CONCLUSION †¢ Design good layout and message of advertising to make it effective. †¢ Organize sales promotion programs to increase sales volume and repeat purchase. †¢ Care about ethical issues and social values. †¢ Provide quality service to the customers. †¢ Use reliable schemes to promote consumers. A FINANCIAL REPORT ON ULTRATECH CEMENT LIMITED Cash Flow statement of UltraTech Cement Limited |Profit before tax |1,361.46 |1,507.01 |1,166.19 |285.59 |43.24 | |Net cash flow-operating activity|1,457.57 |1,375.26 |1,113.09 |551.63 |337.42 | |Net cash used in investing |-1,645.43 |-1,441.79 |-1,046.25 |-357.24 |-87.18 | |activity | | | | | | |Net cash used in fin. Activity |191.66 |77.63 |-38.84 |-191.02 |-235.81 | |Net inc/dec in cash and |3.80 |11.10 |27.99 |3.37 |14.43 | |equivalent | | | | | | |Cash and equivalent begin of |100.69 |89.59 |61.60 |58.23 |41.83 | |year | | | | | | |Cash and equivalent end of year |104.49, |100.69, |89.59, |61.60 |56.6 | Dividend Sheet of UltraTech Cement YEARMONTH DIVIDEND (%) |2009 |Apr | | | | |50 | |2008 |Apr | | | | |50 | |2007 |Mar | | | | |40 | |2006 |Jul | | | | |18 | |2005 |Apr | | | | |8 | |2004 |Sep | 5 | Annual results in brief – UltraTech Cement Limited |   |Mar ‘ 09 |Mar ‘ 08 |Mar ‘ 07 |Mar ‘ 06 |Mar ‘ 05 | |Sales |6,436.96 |5,509.22 |4,910.83 |3,299.45 | | | | | | | |2,681.05 | |Operating profit |1,760.29 |1,720.06 |1,417.81 |554.26 |272.81 | |Interest |125.51 |75.67 |86.83 |89.64 | | | | | | | |106.88 | |Gross profit |1,684.46 |1,744.24 |1,392.44 |501.62, | | | | | | | |188.18 | |EPS (Rs) |78.48 |80.94 |62.84 |18.46 |0.23 | Profit loss account |   |Mar ‘ 09 |Mar ‘ 08 |Mar ‘ 07 |Mar ‘ 06 |Mar ‘ 05 | |Income | | | | | | |Operating income |6,385.50 |5,512.43 |4,909.05 |3,299.45 |2,681.05 | |Expenses | | | | | | |Material consumed |1,193.97 |1,008.92 |902.06 |733.72 |609.13 | |Manufacturing expenses   |1,805.56 |1,314.78 |1,194.54 |958.30 |839.40 | |Personnel expenses |216.76 |171.55 |117.22 |92.26 |72.96 | |Selling expenses |1,256.46 |1,143.02 |1,137.66 |843.99 |650.98 | |Administrative expenses |177.93 |160.03 |133.93 |109.57 |137.36 | |Expenses capitalized |-8.38 |-13.37 |- |- |- | |Cost of sales |4,642.30 |3,784.93 |3,485.41 |2,737.84 |2,309.83 | |Operating profit |1,743.20 |1,727.50 |1,423.64 |561.61 |371.22 | |Other recurring income |99.29 |87.31 |57.65 |23.11 |21.70 | |Adjusted PBDIT |1,842.49 |1,814.81 |1,481.29 |584.72 |392.92 | |Financial expenses |134.09 |81.93 |92.61 |96.99 |128.05 | |Depreciation   |323.00 |237.23 |226.25 |216.03 |221.78 | |Other write offs |- |- |- |- |- | |Adj usted PBT |1,385.40 |1,495.65 |1,162.43 |271.70 |43.09 | |Tax charges |384.44 |499.40 |383.91 |55.83 |-36.45 | |Adjusted PAT |1,000.96 |996.25 |778.52 |215.87 |79.54 | |Non recurring items |-23.94 |11.36 |3.76 |1.48 |-77.24 | |Other non cash adjustments |- |- |- |12.41 |0.55 | |Reported net profit |977.02 |1,007.61 |782.28 |229.76 |2.85 | |Earning before appropriation |2,575.14 |1,782.77 |962.85 |239.87 |20.77 | |Equity dividend |62.24 |62.24 |49.79 |21.79 |9.33 | |Preference dividend |- |- |- |- |- | |Dividend tax |10.58 |10.58 |6.98 |3.06 |1.33 | |Retained earnings |2,502.32 |1,709.95 |906.08 |215.02 |10.11 | SUBSTANCE: Observing this financial report we say the company is in good condition financially. The gross profit of this company was 188.18 in Mar 05’ and it increased 1496.28 in Mar 09’. We find a steady growth of UltraTech cement limited in six year. Company’s dividend jump 5 – 50 in six year only (2004 – 2009). Net profit was 2.85 in Mar 05’ and 977.02 in Mar 09’. Advertising expenses of UltraTech cement limited jump 605.48 point in six years (04 – 05). Advertising expenses of this company increases cause of advertising formulation strategy being changed. Company wants to capture potential market by good advertising and sales promotion activities. [pic][pic][pic][pic][pic] ———————– PCS SILO1 PCS SILO2 BALL MILL Step 1 THUMBNAIL SKETCHES STEP 2 ROUGH STEP 3 COMPREHENSIVE STEP 4 PASTE UP OR MECHANICAL DEFINING THE SALES PROMOTION TARGET SETTING SALES PROMOTION OBJECTIVES SETTING THE SALESPROMOTION BUDGET DEVELOPING THE SALES PROMOTION STRATEGY SELECTING TYPE OF SALES PROMOTION COORDINATING THE PLAN EVALUATING SALES PROMOTION EFFECTIVENESS SHARE OF MARKET SHARE OF MIND AND HEART SHARE OF VOICE SHARE OF EXPENDITURES