Eternal Love Through Death in John Keats Bright Star Essay Example for Free

Eternal Love Through Death in John Keats Bright Star Essay Love, being one of the most debated topics in literature, often serves as a source of inspirations for many of writers and poets, including John Keats. Throughout his life, he wrote countless love poems and letters, addressing his lover – Fanny Brawne. The star, apart from being the symbol of steadfastness and constancy, it is also a metaphor representing Keats himself. Through Keats’ idea of â€Å"Mansion of life†, the poem is consisted of two floors where the first floor displays his passionate love for Brawne while the second floor talks about his inner desire for death. Keats first expresses his ideal, however paradoxical love. There are two essential yet conflicting qualities in this poem – the reality verses the ideal and the immortal verses the mortal. On one hand, he would like to be like a star, steadfast and unchanging. On the other, he dislikes the solitude of the star as it has to watch â€Å"the moving waters† and â€Å"the new soft-fallen mask/Of snow† from afar like a â€Å"sleepless Eremite†. He continues to state that if he â€Å"has to live ever†, he would rather â€Å"pillow’d upon my fair love’s ripening breast†. The ideas to be eternal and to love simultaneously do not go hand in hand. To love, one has to be human and therefore not an immortal, steadfast star. In the last line of the poem, Keats acknowledges that he would like to â€Å"live ever† in love, but he has to be human in order to experience love, which hints that the love between Keats and Brawne will not last and will eventually fade away as time goes by. The other possible alternative to immortalize their love is â€Å"swoon to death†. One of Keats’ letters from 3 May 1818 to Fanny Brawne echoes the idea of â€Å"swooning† and it says â€Å"†¦I love you; all I can bring you is a swooning admiration of your Beauty.†(Poet.org) This can be interpreted that he wants to die while experiencing intense, ecstatic love or according to the letter, overwhelmed by her beauty. While I was reading Bright Star, I could not help but catch the similarity between Keats and Shakespeare’s idea of love. In the opening of Shakespeare’s sonnet 116, â€Å"Let me not to the marriage of true minds Admit impediments. Love is not love Which alters when it alteration finds, Or bends with the remover to remove: O no! it is an ever-fixed mark That looks on tempests and is never shaken; It is the star to every wandering bark, Whose worth’s unknown, although his height be taken.† (Shakespeare) Shakespeare talks about his ideal love and marriage. Keats, being a reader of Shakespeare, is in some way affected or inspired by him. Shakespeare describes love as an â€Å"ever-fixed marks† that â€Å"is never shaken† even in the wildest storms. Keats transformed Shakespeare’s â€Å"ever-fixed† into steadfastness. Keats then moves on to talk about a more sexual and sensuous love. With more explicit descriptions of â€Å"my [his] fair love’s† body parts, those descriptions hint the idea of sex and orgasm. He imagines himself â€Å"pilliow’d upon my fair love’s ripening breast†. The word â€Å"ripening† gives a notion of youth, implicating that the lady is young and energetic. Keats also describes the rising and falling of her chest when she takes her â€Å"tender-taken breath†. If he could, he would â€Å"so live ever†. However, it is impossible to live forever and the only solution would be â€Å"swoon to death†. Keats did not explicitly tell the readers what it means to be â€Å"swoon to death† and leave us a lot of room for imaginations. The word â€Å"swoon† and other erotic images of the lady’s body parts bring us to the subtext of the poem – sex. La petite mort is a French idiom or euphemism for org asm, meaning little death. According to Oxford Dictionaries, â€Å"swoon† means â€Å"to enter a state of ecstasy or rapture†. Whether he intended to talk about sex at the end of the poem is still indefinable as we have no idea of what Keats was thinking when he wrote the poem. Though Keats did not write any overly sexual poetry, there is always a strong erotic indication in many of his works. If the sexual subtext is intended in the poem, I believe that it creates a nice denouement to the poem. Keats’ obsession with death and his love for Fanny are intertwined seamlessly throughout the poem. In one of his letters, he states â€Å"I have two luxuries to brood over in my walks, your loveliness and the hour of my death† (Poet.org). Not only is Keats intimidated by death, to some extent he is also intrigued by it. Even though he is worried about the approaching death, to him the promise of death is comforting and soothing. The only resolution to achieve the paradoxical ideal of being eternal as well as experiencing love is death. Through death, immutability and steadfastness can be achieved. Keats has seen many people died in his lifetime. His father died when he was eight; his mother died from tuberculosis when he was 14; his brother Tom died also from tuberculosis when he was 19. Along with his family’s deaths, he has also seen a lot of patients died as he was also a medical student. Therefore, constantly seeing people die in a way reminds him of the tran sience and the mutability of life. There are some religious references in the second quatrain of the poem. All these references, other than conveying the loneliness and the solitude of the star, also illustrate his longing for the promising death. The poem was written in 1819, the same year when Keats contracted with tuberculosis. The word â€Å"ablution† is heavily loaded with connotations, both religion and about death. From the Oxford Dictionary, â€Å"ablution† refers to the washing or cleansing of the body†. In Christianity, there are different forms of ablution and one of them is the preparation before the burial of a dead person. Here Keats is hinting that his death is near and the priest will cleans his body after his death with â€Å"the moving waters†. Further Keats also mentions the â€Å"soft-fallen mask/Of snow† in the following two lines. Seasons always act as symbols of different stages of human life in literature. Spring refers to birth or new beginning; summer means m aturity; autumn represents old age while winter symbolizes death. In line 7-8, with â€Å"the mountains and moors† covered in snow, such explicit image suggests that death is approaching. Though death is coming, Keats is not browbeaten. Yet, he is fascinated with death as it helps him to accomplish the co-existence of eternity and love. Bright Star is a poem that can be read on many different levels. To me, the poem is not merely a declaration of his ardent love for Fanny Brawne. It is also an expressive lyric poem addressing his awe as well as obsession with death. The main themes of the poem are smoothly woven together and this showcases Keats’ expressiveness and his wit. Works Cited Keats, John. Bright Star. n.d. Oxford Dictionaies. Oxford Dictionaries. http://www.oxforddictionaries.com/. Poet.org. Selected Love Letters to Fanny Brawne by John Keats. 17 October 2013 http://www.poets.org/viewmedia.php/prmMID/21012.

Who is the monster - Frankenstein or his creation? Essay -- English Li

Who is the monster - Frankenstein or his creation? "Frankenstein" written by Mary Shelly, was first published in 1818. The book has sold millions of copies and has become deeply rooted in today's society by films and other versions of the books. The main bulk of the story is about Victor Frankenstein's horrendous adventure. However there are sub-plots throughout the story, Robert Walton's journey to the North Pole, and the time the monster spends with the DeLacy family. The definition of a monster is, "something of unusual size or appearance, a huge terrifying creature or an evil person." [Chambers School Dictionary] All of these definitions can be related to both Frankenstein and the creation. To the creation, a huge terrifying creature and of unusual size and appearance, and to Frankenstein an evil person, powered by his hatred of the monster. Mary Shelly's life was very similar to the story of "Frankenstein". Her child, also called William, died at a young age. Her mother died at childbirth and possibly gave the sense of abandonment felt by the creation, "My person was hideous and my stature gigantic. What did this mean? Who was I? What was I? Whence did I come? What was my destination? These questions continually recurred, but I was unable to solve them." This showed that the monster was confused about himself, yet had nobody to ask and to confide in. Much like Mary Shelly. When Mary was writing Frankenstein she was reading a book called Emile by John Jacques Rousseau. In this text, Rousseau argued that men are by nature harmless, (i.e. children are naturally innocent) but are made cruel by society, thought the things they have done to them. Rousseau's quote was, "Men become monsters because... ...e a second monster, the bride for the creation. However half way through Frankenstein destroyed the corpse and thus angered the monster further, when Frankenstein could have had the monster out of his life for all eternity. This is also a good example of Frankenstein's selfishness as it shows that he was only thinking about himself as he believes that the creation well use this second monster to reek havoc upon the world, "Three years before, I was engaged in the same manner and created a fiend whose unparalleled barbarity [Once again we see that he is being biased towards the monster as he never tried to reason with the monster and any time.] had desolated my heart and filled it forever with the bitterest remorse. I was now to form another being of whose dispositions I was alike ignorant; she might become ten thousand times more malignant that her mate".

Happiest memory Essay

I was given a chance to visit the Himalayas, to one of the concealed places in the province where a panoramic view was preserved. It was very provincial and solemn. Its coniferous and subtropical forests, wetlands, and montane grasslands are as much a part of this world as the inhospitable, frozen mountaintops that tower above. The mountains were the wrinkles of age and pimples of youth on Earth’s crusty outer skin. They rose up as the crust collides, cracks, crumbles, folds, and spews. They dominated their surroundings with towering height. I clearly remember when I was on my way there that the emerald shade produced by the different kinds of trees were smiling and alluring me to join them. However, what I first saw was just superficial compared to its hidden beauty awaiting me, as I explored the place, especially when I went around the surrounding area where the sun ate away the darkness. Since it was miles away from the city, I had to climb up the mountain. But, as I finally reached its zenith, I could step on the fogs as they rose going up to the sky and formed as clouds; I could feel that I was on the top of the world, thus the cold dewdrops touched my toes as they dispersed and went along with the air. After a while, I didn’t know that I still had to clamber down to finally reach another astonishing place. From there, I stayed in my grandfather’s ancestral house. Nearby, I could see the hills planted with rice. Their fronds were swaying and dancing as the wind blew. Some were brimming with the golden yellow grains ready to harvest. At the backyard, an array of different trees weighed down with copious fruits that were mouthwatering. On the other side, were bountiful vegetables watered with love and care. These plants were within a reach which served as our everyday food. The tour guide took me to one part of their place which truly took my breath away; to my surprise, they let me ride at the back of their _Carabao_‎, thus, I felt the tail of it at as it swung from side to side. As I got there, I was amazed at what I saw! The river was crystal clear; the pebbles were like diamonds that glittered in the water. I even felt like bathing in the river and it felt good knowing that the river was unpolluted. I didn’t even see any moss nor trash, instead just dried leaves falling from the trees that surrounded it, but I was oblivious as to where the water took the  leaves as they swam away from my sight. Furthermore at night, the place was covered with darkness since there was no electricity in the place, however, thanks to the moonlight, for it lit the entire place, plus the flashing lights of fireflies were everywhere providing at least a little bit of glow that made the night more beautiful. Gazing upon the sky, I was struck by the darkness of the night, darker than smeared charcoal, small splashes of gold glittering here and there as if an artist had brazenly attempted to light it without aim; smoky grey clouds deteriorate under the florescent silver beams of the moon, as if they were shadows to be banished. The stars were like diamonds illuminated in the sky thus making me realise how spectacular the place was. For me, it was really the best place I have ever been. Whatever I experienced from that place will be kept in my heart and memory forever because I know that it is probably the last time I will see that place as beautiful and conserved as it was. I hope that the people living there will continually take good care of their environment as much as they care and value themselves. My heart pounds and shrieks with some strong attachment as I feel as if there is a powerful force in my soul clinging and digging itself into the mountain, urging me not to let go. I believed that I was protected by the wings of nature and as if I was away from the demands of the mortal world.

Project on Cement Essay

Any accomplishment requires the effort of many people and this work is no different. I especially thank Mr. R.K.Gupta; Director of Cii & CITMS, whose support and patience was instrumental in accomplishing this project. I would like to thank our Faculty Guide Miss.Pubali Koley whose diligent effort made this project possible. My grateful acknowledgement to all the staff member of Ultra tech Cement limited for their support and cooperation. At last again I want to extent my thanks to all the teachers of Cii & CITMS – Durgapur for giving support and confidence for doing this project. [pic] This ambitious project at ULTRATECH CEMENT under the project title â€Å"ADVERTISING AND PROMOTIONAL STRATEGY† has been carried out under the able guidance of company & institutional experts. The vision or the objective of this project was to identify the Advertising needs. As the growth is a continuous process, so it is also very much important to find out the corners or the areas where the scope for the development is present. The effectiveness of the Advertising was also under the scan during this period where it is observed that the effective Advertising can effectively maximize sales volume & revenue. This Advertising process is also effective to manage the planned sales strategy. The Advertising process at WEST BENGAL CEMENT WORKS is judiciously planned &Divided into four parts. This practical project helped a lot to get the knowledge from all the avenues of the Marketing Management &it is also perceived that it will help the company time to time in its growth process. Introduction T he function of Advertising is to close the gap between the desire performance and the actual job performance. The need for quality Advertising program is on the increase due to the fact that the highly competitive business environment is throwing up new and complex challenges, literally every day. New and complex services are coming into existence, thereby pushing up the need for high- quality Advertising program. Due to the slowdown in the economy, many jobs are coming into existence, many jobs cuts are taking place leading to a situation where works must retain themselves to stay employed in the same organization or to complete in the market place. [pic] †¢ To identify importance of Advertising in the organization. †¢ To identify the specific Advertising area. †¢ To identify the effectiveness of different types of advertising. †¢ To identify the best methods and techniques for advertising. †¢ The development of Advertising and sales promotion schemes to meet desired goals of organization. ââ€"   Increase in sales volume ââ€"   Maximize profit ââ€"   Developed sales promotion schemes [pic] ↠ Because of busy schedule of the employees the interview was quite tough after a quite of waiting time. ↠ Most of the executives were too busy, thus to obtain the desired & accurate data there was a need to take the prior appointment from them. ↠ 50% of the sample size were not giving the correct feedback (due to varied hidden reason), thus there will be variance in the outcome of the study. ↠ Most of the employees were not confident about the proper management (misuse) of the information provided by them. ↠ They were also often reluctant in identifying the needed information. [pic] TITLE: â€Å"Advertising & promotional strategy† at West Bengal Cement† Works.† Research methodology is the method through which the project has been done. This includes various sources of collecting data. TARGET GROUP: The target group for the survey was Managers, Officers, Supervisors and of â€Å"ULTRA TECH CEMENT LIMITED† and press releases. SAMPLE SIZE: Out of 38 employees, 35 were taken as a sample for the survey QUESTIONNAIRE The company is having small number of staff. So, the questionnaire was made mainly for Managers, Officers and Supervisors. Some specific questions have been prepared relating to the topic and have been analyzed in such a way that it can fulfill the objective of the project. FORMAL INTERVIEW: Formal interview has been taken during the non peak office hour. [pic] [pic] UltraTech [pic] OUR VISION TO BE PREMIUM GLOBAL CONGLOMERATE WITH A CLEAR FOCUS ON EACH BUSINESS OUR MISSION TO DELIVER SUPERIOR VALUE TO OUR CUSTOMER SHAREHOLDERS, EMPLOYEES AND SOCIETY AT LARGE OUR VALUES INTEGRITY, COMMITEMENT, PASSION SEAMLESSNESS AND SPEED UltraTech [pic] West Bengal Cement Works OUR RESOLUTIONS – 2009 †¢ ‘ZERO’ BREAK DOWN †¢ GOOD HOUSE KEEPING †¢ TRUST AND SUPPORT R.B.SINGH Sr.dy.general manager COMPANY PROFILE Company Name:UltraTech Cement Limited (An Aditya Birla group of company) Industry : Cement manufacturing Type of Company: Public Limited Company Unit Name& Address:West Bengal Cement Works Near EPIP, MUCHIPARA, G.T. ROAD Post-Rajbandh Durgapur-713212 District- Burdwan West Bengal Registered Office : UltraTech Cement Limited B- Wing, Ahura centre, 2nd floor Mahakali Caves Road Andheri (east), Mumbai-400093 Board of Executives †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mrs. Rajashree Birla †¢ Mr. R. C. Bhargava †¢ Mr. G. M. Dave †¢ Mr. N. J. Jhaveri †¢ Mr. S. B. Mathur †¢ Mr. V. T. Moorthy †¢ Mr. O. P. Puranmalka †¢ Mr. S. Rajgopal †¢ Mr. D. D. Rathi †¢ Mr. S. Misra, Managing Director Board of Directors Executive President& Chief Financial Officer Mr. K. C. Birla Chief Manufacturing Officer R.K. Shah Chief Marketing Officer Mr. O. P. Puranmalka Company Secretary Mr. S. K. Chatterjee AT THE HELM ULTRATECH The Aditya Birla Management Corporation Private Limited is the Group’s apex decision making body and provides strategic direction to Group companies. Its Board of Directors comprises: †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mr. S. Aga †¢ Mr. D. Bhattacharya †¢ Mr. S. K. Jain †¢ Dr. S. Misra †¢ Mr. S. Misra †¢ Dr. B. K. Singh †¢ Mr. K. K. Maheshwari †¢ Mr. Vikram Rao †¢ Mr. Ajay Srinivasan MILESTONES [pic] 2009 †¢ Grasim’s pulp and fibre division has won the highly prestigious Asian CSR Award. The Asian CSR Awards, Asia’s Premier CSR Awards program, is a project of the Asian Institute of Management, Manila. †¢ The Ministry of Labor and Social Welfare, Government of Thailand will be conferred â€Å"The Best Labor Relations and Welfare Award, 2009† on Indo Thai Synthetic Company Limited. †¢ Birla Sun Life Mutual Fund has been named â€Å"The Asset Management Company of the Year, India†, by the Hong Kong based magazine, â€Å"The Asset†, in the country awards category of their â€Å"Triple an Investment Performance Awards 2009†. †¢ CNBC TV18 Crisil recognized Birla Sun Life Mutual Fund as â€Å"The Mutual Fund House of the Year† in 2008 and 2009 (for 2007 and 2008), creating history as the only fund house to have won this recognition in two consecutive years. †¢ The Birla Sun Life Equity-Linked FMP won the â€Å"Best Local Currency Structured Product-India† at – Triple an Investment Performance Awards 2009. †¢ The Best â€Å"Onshore Fund House – India Award† by Asian Investor, a Hong Kong based magazine at – Asian Investor Investment Performance Awards 2009†. †¢ Rajiv Gandhi Award for Eminence in Social Field, 2009 was conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya Scandia (Union Minister of State, Commerce & Industry) on 19 August 2009. The award recognizes Mrs. Birla’s path breaking work among the poor, more so in India’s villages, carried out through the Aditya Birla Centre for Community Initiatives and Rural Development. †¢ Idea Cellular wins the Economic Times’ â€Å"Emerging Company of the Year Award for 2009†. MILESTONES [pic] 2008 †¢ The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials. †¢ The Aditya Birla Group was honored with the India Today Group’s Readers Digest Gold award in recognition of the work that truly exemplifies the highest values of society as well as those of Reader’s Digest. The award was received by Mrs. Rajashree Birla, Chairperson, and Aditya Birla Center for Community Initiatives and Rural Development, at the Pegasus Corporate Social Responsibility Awards 2007 function. MILESTONES [pic] 2007 †¢ Hindalco in a joint venture with Alex USA Inc. Tran Works Information Services announces success of bid to acquire Minacs Worldwide. †¢ Grasim Industries Limited, India; Thai Rayon Public Company Limited, Thailand and P.T. Indo Bharat Rayon, Indonesia form a JV with Hubei Jingo Wei Chemical Fibre Company, China, for VSF. †¢ Hindalco awarded the Genentech Safety Silver Award for its outstanding safety performance during 2005-06 †¢ Hindalco awarded the CII – Sorabji Green Business Centre â€Å"National Award for Excellence in Water Management 2007†. [pic] 2006 †¢ Indian Rayon re-christened as Aditya Birla Novo. †¢ Aditya Birla Group to set up a world-class aluminum project in Orissa. †¢ The Aditya Birla Group signs a framework agreement to acquire St Anne Nackawic Pulp Mill, Canada. †¢ Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. †¢ Completion of the implementation process to demerge the cement business of L&T and completion of open offer by Grasim, with the latter acquiring controlling stake in the newly formed company UltraTech. †¢ Grasim, Nada, received the FICCI Annual Award 2003-2004 in recognition of corporate initiative in rural development. MILESTONES [pic] 2005 †¢ Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business India’s Businessman of the Year – 2003. †¢ Mr. Kumar Mangalam Birla is selected as The Economic Times’ Business Leader of the year. †¢ The Group is ranked 16th in India’s first ever survey of ‘Great places to work in’, published in Business World magazine. The Group’s joint venture concern, Birla Sun Life Insurance, is ranked 9th in the same study. †¢ The Group is ranked 20th in a study on the ‘Best Employers in India’, conducted by Hewitt Associates and Business Today. †¢ Hindalco receives the Asian CSR Award for its â€Å"Rural Poverty Alleviation Program†. LOCATION OF W.B.C.W IN WEST BENGAL [pic] Organizational environment West Bengal Cement Works has rail & road connectivity to meet inward & outward logistics requirements. The private railway siding is connected to main line of eastern railway at Durgapur, which is 8.72 KM from plant. The cement is packed in bags with the help of three packers operating round the clock. The packed cement is dispatched to various destinations by road & rail. Organization Culture ⠝â€" Purpose: To produce the cement as per marketing requirement with minimum cost. ⠝â€" Objective: Zero breakdown, Good Housekeeping, building trust & support. ⠝â€" West Bengal Cement Works is having following facilities: âž ¢ Clinker unloading by wagon tippler (cap. 15 trips per hour) âž ¢ Fly ash bowers unloading system âž ¢ Cement mill with 1.0 million ton per annum capacity âž ¢ Cement dispatch facility by road & rail âž ¢ Clinker, Gypsum & fly ash receipt by rail & road respectively Land Details: o Factory:61.67 Acres o 16 flat residential complex:10202.4 Esq. o Assisted siding:2830 M. o Private assisted siding:2210 M. WHY DURGAPUR? West Bengal Cement Works (WBCW) is the 10th cement manufacturing unit of Ultra Tech Cement Limited, Which is located at Durgapur. ⠝â€" RAW MATERIALS Clinker : Hirmi Cement Works Fly Ash : Bakreswar Thermal Power Station Durgapur Project Limited (DPL) Gypsum : Hindi Liver Chemicals, Haldia Slag : Durgapur Steel Plant (DPL) Bokaro Steel Plant POWER : GPL, DVC TRANSPORT : North Eastern Railway, National Highway-2 WATER : River Damodar MARKET : Local Growth of City development LAND : 62.92 acres of good land for Construction. CAPITAL : Huge number of Bank for getting easy Cash MANPOWER : Available amount of skilled and Unskilled Labors from local area DEMOCRACY : Good demographic structure is found Here CEMENT PROCESS GYPSUM from Yard Gypsum hopper Electronic weigh feeder SLAG from Yard Slag hopper FLUASH from Bin Supplied SCHENK For accurate quantity CLINKER from Silo Slag hopper to Mill SEPAX SEPARATION CEMENT PACKING PLANT PRODUCT MIXESPacking in 50 kg bag with electronic packer loading in truck or rack PORTLAND POZZALANA CEMENT CLINKER : 70-74% FLYASH : 20-25% FLYASH : 3-4% PORTLAND SLAG CEMENT CLINKER : 50-54% SLAG : 40-42% GYPSUM : 3-5% Plant Layout [pic] A Partial View of West Bengal Cement Works [pic] [pic] ON [pic] [pic] ââ€" ¡ Advertising is the dissemination of information by non personal means through paid media, where the source is clearly identified as the sponsoring organization. Advertising is one of the important components of the promotion mix. It is a powerful communication medium and a vital marketing tool. FEATURES: ââ€" ¡ Advertising is one of the methods of promotion mix. ââ€" ¡ It is a paid mass communication, not aiming at a specific individual. ââ€" ¡ It is salesmanship in writing or printed salesmanship. ââ€" ¡ It is undertaken to influence the buying behavior of the customers. ââ€" ¡ The communication media are diverse such as print (newspapers and magazines), broadcast (radio and television), and direct (mail, billboards and motion pictures). `NATURE OF ADVERTISING ↠ Element of Marketing Mix ↠ Promotion Mix ↠ Mass Communication ↠ Massages ↠ Price of Advertising ↠ Sponsor ↠ Persuasive ↠ Element of Control ↠ Identifiable ↠ Target Group SCOPE OF ADVERTISING ↠ Effectiveness of Massages ↠ Appropriate Media ↠ Merchandise ↠ Advertising Functions ↠ Responsibility of Advertiser ↠ Fulfillment of Objectives ↠ Generates Various Activities ↠ Advertising as an Art & Science PRIMARY FUNCTIONS OF ADVERTISING: âž ¢ To increase sales âž ¢ Persuading dealers to stock âž ¢ Assisting dealers to stock âž ¢ Increase in per capita use âž ¢ Recognition for quality âž ¢ Protecting manufacturers’ interest âž ¢ To eliminate seasonal fluctuations âž ¢ Creation of demand SECONDARY FUNCTIONS OF ADVERTISING: âž ¢ Oral support to salesman âž ¢ To furnish correct information âž ¢ Ensures product improvement âž ¢ Sense of security âž ¢ Appointment of efficient employees †¢ The scope of Advertising includes these activities such as selection of media, communication with customers, and maintenance of brand loyalty and so on. Advertising Objectives: ââ€" ª Simulating Demand : âÅ"“ The current user of a product may be persuaded to increase the existing rate of product consumption. This may be reminding them about the product, its brand and the possible advantages of the product. âÅ"“ The second way of stimulating demand for the product is to attract new user into the market by telling them the qualities of the product and possible uses so that they may change their brand. âÅ"“ The third way of stimulating demand is to tell the current users about new users of the product so that customers may use the company’s product for several other purposes. ââ€" ª Increasing profits âÅ"“ Advertising does increase sale of the product. âÅ"“ Advertising will reduce various ‘marketing costs’ Specific objectives of Advertising: âÅ"“ It introduces new product to potential customers. âÅ"“ âÅ"“ It promotes the brand by repeat purchase leading to brand loyalty. âÅ"“ It increases the timing and number of uses. âÅ"“ It builds the product and company image. âÅ"“ It sets the trend by changing perception and behavior. âÅ"“ It aids sales promotion campaign. âÅ"“ It shoots up the sale and increases the market share. âÅ"“ It answers the competitive attacks. Reminder advertising: †¢ Reminding them where to buy it. †¢ Maintaining its top of mind awareness. ââ€" ª Information Advertising : âÅ"“ Informing the market about a new product âÅ"“ Suggesting new uses for a product. âÅ"“ Informing the market of a price change. âÅ"“ Explaining how the products work. âÅ"“ Describing the available services. âÅ"“ Correcting the false information’s. âÅ"“ Reducing consumers fears. âÅ"“ Building up a company’s image. ââ€" ª Persuasive advertising : âÅ"“ Building brand preference. âÅ"“ Encouraging switching to your brand. âÅ"“ Persuading customer to purchase now. âÅ"“ Persuading customer to receive a sales call. Advertising Goals: âÅ"“ To increases sales âÅ"“ To establish brand equity, and âÅ"“ To enter the target market. Behavioral goals: âÅ"“ Advertising goals aim at changing the attitude and behavior of the target audience towards a brand. âÅ"“ Advertising goals in behavioral terms is analysis of the communication and decision process that will affect the desired buyer behavior. âÅ"“ Advertising could be aimed at any of these or a communication of these intervening variables. Communication Related goals: âÅ"“ Advertising is directed at a group of users of product called the target audience. âÅ"“ Attract attention âÅ"“ Secure interest. âÅ"“ Build desire for the product and finally âÅ"“ Obtain action. Approaches for setting Advertising Objectives: ââ€" ª AIDAS model âÅ"“ ‘A’ refers to Attention âÅ"“ ‘I’ refers to Interest âÅ"“ ‘D’ refers to Desire âÅ"“ ‘A’ refers to action; and âÅ"“ ‘S’ refers to Satisfaction ADVERTISING COPY ELEMENTS âž ¢ Headlines âž ¢ Subheading âž ¢ Body copy âž ¢ Captions âž ¢ Blurb or balloon âž ¢ Boxes and panels âž ¢ Slogan, Logo, Signature GUIDELINES FOR COPY WRITING âž ¢ Cash in on your personal experience âž ¢ Write from the heart âž ¢ Learn from the experience of others âž ¢ Study the product âž ¢ Study competitors’ advertisement âž ¢ Study testimonials from customers âž ¢ Solve the prospect’s problem âž ¢ Put your subconscious mind to work âž ¢ â€Å"Ring the changes† on a successful idea COLOUR ↠ Colors are often used to attract attention and to enhance memory value. ADVERTISING LAYOUT PROCESS [pic][pic] VARIOUS ADVERTISING MEDIA ââ€" ¡ PRINT MEDIA: âž ¢ Newspapers âž ¢ Magazines âž ¢ Journals ââ€" ¡ OUTDOOR MEDIA: âž ¢ Advertising Boards âž ¢ Vehicle advertising âž ¢ Electric displays âž ¢ Sky writing âž ¢ Sandwich men ââ€" ¡ DIRECT MAIL: âž ¢ Leaflets âž ¢ Sales letters âž ¢ Folders âž ¢ Booklets âž ¢ Catalogues âž ¢ Brouchers ââ€" ª BROADCASTING MEDIA: âž ¢ Radio âž ¢ T.V âž ¢ Film âž ¢ Web based advertising [pic] AN — OVERVIEW S ales promotion includes all those activities other than advertising, personal selling, public relation and publicity, that are intended to stimulate customer demand and improve the marketing performance of sellers. Need of sales promotion: ââ€" ª To secure attention towards new products. ââ€" ª To improve the market share of a company. ââ€" ª To avoid duplication of goods. ââ€" ª To create awareness among consumers about new brands. ââ€" ª To face competition in the market. ââ€" ª To create talking points for their sales force. SALES PROMOTION TOOLS ââ€" ª Contest ââ€" ª Premium offers ââ€" ª Mail – in free offers ââ€" ª Free gifts with goods ââ€" ª Picture cards ââ€" ª Gift coupons ââ€" ª Coupons ââ€" ª Cross coupons ââ€" ª Jumbo packs ââ€" ª Money – off offers ââ€" ª Sales letters SALES PROMOTION STRATEGY [pic] ADVERTISING & SALES PROMOTION STRATEGY TAKEN BY ULTRATECH CEMENT LIMITED ADITYA BIRLA GROUP — AT A GLANCE o The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of Pilani set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through India’s arduous times of the 1850s, the Birla business expanded rapidly. In the early part of the 20th century, our Group’s founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminums, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhiji. It was at â€Å"Birla House† in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj. Aditya Vikram Birla: putting India on the world map |[pic] | | | A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalization became a buzzword in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt. [pic] Quality push: Mr. B. Venugopal, Senior Vice-President, UltraTech Cement Ltd, at the inauguration of mobile concrete laboratory in Durgapur. UltraTech Cement, as part of its ‘product plus’ services, has introduced a mobile concrete testing laboratory for ascertaining the quality of reinforcement materials and for guiding those building houses about its quality. ULTRATECH: BRAND POWER Excerpts from an interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Ltd. |[pic] | | | In step with its global agenda, the cement business of the Aditya Birla Group, is orchestrating a contemporary brand makeover. With UltraTech Cement, the Aditya Birla Group has established itself as not only the most respected domestic player but also among the global leaders in cement. Associate Editor Vidyut Kumar Ta in an exclusive interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Limited, analyses the strategy behind promoting a single brand identity of the company’s cement products. Signature line [pic] â€Å"The name UltraTech with the signature line, ‘The Engineer’s Choice’, admirably captures the premium nature of the brand and its salience.† According to Mr. Puranmalka, excellent product quality and customer care will remain the hallmark of UltraTech cement. Jaan Wahi Pehchaan Nayi [pic] K eeping pace with the current industry trend and taking the UltraTech brand to a new pedestal, the group decided to have one national brand. Birla Plus with its very strong presence in the North was a very well known brand. Its tag line ‘Har Nirman Ki Jaan’ and ‘Is cement mein Jaan Hain’ had become household phrases. Observes Mr. Puranmalka: â€Å"We opted for UltraTech as the national brand because while on the one hand, it gives us the opportunity to strengthen common attributes of a premium brand, scale of operations and the Aditya Birla Group’s reputation, it also provides an opportunity to build on the positioning platform of ‘expert’ and imagery signifying ‘progress’, ‘cutting edge technology’ and ‘modernity’. Strategy A lthough cement is said to be a low-involvement category, the brand awareness in this category is very high. Major brands like ACC, Ambuja and some strong regional brands have been fighting for mind space. Says Mr. Puranmalka: â€Å"Brand awareness is the category driver. We wanted to be different and were constantly on the look out for high visibility media. We found that cricket has a great following in our country and we wanted to explore the possibility of associating with this sport. CHAK – DE STRATEGY [pic] I ndia, the world’s largest producer of movies in as many as 10-12 different languages, provides a great opportunity for advertisers to reach the masses. Films are a great entertainment platform for most Indians. Many FMCGs have encased this opportunity. The in-film branding opportunity was used by UltraTech for the first time ever in the cement industry. The film Chak De India, promoting women’s hockey in India, became an all-time hit. In the movie UltraTech was the sponsor of the Indian women’s hockey team. UltraTech branding was all over, throughout the movie. ‘It was a big gamble we took,†Ã‚  says Mr. Puranmalka. â€Å"Initially we were skeptical, with many big banners with big stars failing in the recent past. After a lot of deliberation, we decided to go ahead with this gamble and finally Chak De India almost became like a national anthem, with India winning the women’s hockey title in reality and our cricket team winning the inaugural 20-20 World Cup.† BRANDED CHANNELS S urging ahead of competition, the cement business brought in a new concept in cement marketing — UltraTech Building Solutions, a one-stop shop for all construction needs. â€Å"This is a unique concept and was tested in Rajkot which is one of the fastest-growing cities in construction in the country today,† says Mr. Puranmalka. â€Å"Advocating our Plan, Build and Support† philosophy, it seeks to enhance the shopping experience of customers and strengthen existing trade partnerships, by upgrading the service proposition. It offers a wide spectrum of end-to-end home building solutions, high quality construction materials and allied value-added services. As a business model, UltraTech Building Solutions offers home building solutions from planning to completion. B asically, every customer who walks in to UltraTech Building Solutions outlet receives guidance on construction-related issues as well as value-added services like Vastu, usage of budget software to estimate costs involved for construction, paper clearance procedures, etc. The customer gets a ready reckoner of information on how to choose and buy quality construction materials. With the Rajkot success and with key learning points, the company intends to open many more outlets across the country. Measuring Effectiveness â€Å"O nce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time,† says Mr.  Puranmalka. â€Å"We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind.† This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds: â€Å"Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steeri ng ahead of competition.† Rajasthan Royals ropes in UltraTech as team sponsor: ⠝â€" Rajasthan Royals has roped in UltraTech Cement as their team sponsor. With this, the Emerging Media-owned IPL franchise’s sponsor roster stands at eight. ⠝â€" Rajasthan Royals CMO Raghu Iyer, â€Å"All deals are intended to be long-term. Our earlier team sponsor was Bajaj Allianz but we agreed to mutually part ways amicably.† ⠝â€" UltraTech Cement will have branding on the team jerseys and team-replica merchandise. Iyer added that plans are being worked upon as to how the two parties can best take this relationship forward. ⠝â€" As had been reported earlier by Indiantelevision.com, TCS is the franchisee’s technology partner. TCS will offer expertise in IT solutions to the T20 cricket team on and off the field for the next three years. The Television Plan: âž ¢ The franchisee is planning activities with Super sport which will air the IPL in South Africa. Rajasthan Royals had earlier entered into a strategic  partnership with the Nashua Cape Cobras. The first match will be played on 11 April. In the days preceding the encounter, there will be special features in the form of player profiles and interviews. âž ¢ In India the franchise’s partners are Aaj Tak and Times Now. The plan is to offer them special footage and capsules. Ayer added that the franchisee is in talks with several broadcasters to air their DVD. Victory will be aired on the channel. âž ¢ Rajasthan Royals claims that it is witnessing good sales of the two DVDs that it has launched earlier. While Road to Victory is about how the team triumphed in the IPL’s inaugural edition, Access All Areas aims to give fans an idea of what goes on behind-the-scenes to make the IPL a success. [pic] The prime purpose of the project is to identify Advertising and sales promotion strategies of ULTRA TECH CEMENT LIMITED. The ingredient for a successful analysis is a structured questionnaire, for the better construction of analysis of the data generated from the questionnaire. The following step by step analysis is a proportionate mix of good high quality and dire views. 1. How ‘advertising’ is effective to increase the sales volume? Always: – 65% To great extent: – 25% To some extent: – 10% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: As there is no magic for success and to increase sales volume and profit, Advertising is the only key. 2. How ‘advertising’ is effective to stimulate demand for the product? Always: – 60% To great extent: – 25% To some extent: – 15% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Without advertising its’ very complex to stimulate demand for product. 3. DO you feel that ‘Advertising’ will reduce various ‘marketing costs’? Always: – 55% To great extent: – 35% To some extent: – 10% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Advertising is so effective to reduce various marketing costs. 4. Do you feel that ‘Advertising’ increases repeat purchasing? Always: – 70% To great extent: – 20% To some extent: – 5% To very little extent: – 5% Not at all: – 0.0 [pic] Remark: Maximum no. of customer accepts that advertising increase repeat purchasing. 5. Do you feel that ‘Advertising’ informing the market about a new product? Always: – 85% To great extent: – 10% To some extent: – 5% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Advertising is highly effective to inform the market about new product. 6. Is ‘Advertising’ act as building up a company’s image? Always: – 68% To great extent: – 23% To some extent: – 5% To very little extent: – 4% Not at all: – 0.0 [pic] Remark: Advertising is a successive method to build up company’s image. 7. How ‘Advertising’ is helpful method for market positioning? Always: – 52% To great extent: – 25% To some extent: – 10% To very little extent: – 7% Not at all: – 6% [pic] Remark: Advertising is quite impressive method for market positioning. 8. How ‘Sales Promotion’ effectual to improve the market share of a company? Always: – 55% To great extent: – 20% To some extent: – 15% To very little extent: – 10% Not at all: – 0.0 [pic] Remark: Sales promotion is effective policy to improve the market share of a company according to people. 9. How ‘sales promotion’ work to face competition in the market? Always: – 70% To great extent: – 20% To some extent: – 10% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Sales promotion used as effective tool to face competition in the market. 10. Do you feel that ‘Sales Promotion’ should attract the attention of the target audience? Always: – 75% To great extent: – 20% To some extent: – 5% To very little extent: – 0.0 Not at all: – 0.0 [pic] Remark: Sales promotion should attract the attention of the target audience to purchase particular product. ADVERTISING EFFECTIVENESS Most advertiser try to measure the communication effect of an AD – that is, its potential effect on awareness, knowledge, or preference. They would also like to measure the AD’S sales effect. ââ€" ª The consumer feedback method asks consumers questions such as these: 1) What is the main message you get from this AD? 2) How likely is it that this AD will influence you to undertake the action? 3) What works well in the AD & what works poorly? 4) How does the AD make you feel? 5) Where is the best place to reach you with this message? ââ€" ª Portfolio tests ask consumers to view or listen to a portfolio of advertisements. Recall level indicates an ad’s ability to stand out and to have its message understood and remembered. ââ€" ª Laboratory tests use equipment to measure physiological reactions – heartbeat, blood pressure, pupil dilation, galvanic skin response, perspiration – to an ad. SALES EFFECT RESEARCH What sales are generated by an ad that increases brand awareness by 20% and brand preference by 10%? The fewer or more controllable other factors such as features and price are, the easier it is measure advertising’s effect on sales. The sales impact is easiest to measure in direct marketing situations and hardest in brand or corporate image – building advertising. Companies are generally interested in finding out whether they are overspending on advertising. Researchers try to measure the sales impact through analyzing historical or experimental data. [pic] SALES PROMOTION EFFECTIVENESS [pic] O nce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time,† says Mr. Puranmalka. â€Å"We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind.† This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds: â€Å"Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition.† [pic] The improvement in sales & profit is the evident for an organization. So requirement of advertising and promotional schemes is tremendous. ↠ The structure of a persuasive message can influence the effectiveness of advertising. ↠ Customers influenced by message appeals like comparative, fear and humor appeals. ↠ The designs of advertisement impress customers. Design means the arrangement of various parts in a pre determined order say a blue print. ↠ Advertising media should be elected carefully. Media reduces gap between customer and manufacturer. ↠ Sales promotion schemes lead to increase of sales. [pic] ↠ It has been observed during the course of questionnaire survey that 56% interviews suggested improvement of advertising and sales promotion techniques. Management is being advised to improve inefficiencies such as: âž ¢ Advertising message should be meaningful. âž ¢ Avoid unethical advertisings. âž ¢ Reduce use of women as sex objects in Ads. âž ¢ Banned on alcohol & tobacco ad. âž ¢ Reduce using of false claims & info. âž ¢ Careful about social values & consumer rights. ↠ These are some initial steps which improve advertising efficiency. Efficient advertising and sales promotion schemes increase profit of organization. So, it helpful to meet organization goals. [pic] †¢ PHILIP KOTLER, Marketing Management †¢ Monthly Magazine issued by company †¢ Mr.B.Devamaindhan, Advertising management and Sales promotion †¢ Web based information CONCLUSION †¢ Design good layout and message of advertising to make it effective. †¢ Organize sales promotion programs to increase sales volume and repeat purchase. †¢ Care about ethical issues and social values. †¢ Provide quality service to the customers. †¢ Use reliable schemes to promote consumers. A FINANCIAL REPORT ON ULTRATECH CEMENT LIMITED Cash Flow statement of UltraTech Cement Limited |Profit before tax |1,361.46 |1,507.01 |1,166.19 |285.59 |43.24 | |Net cash flow-operating activity|1,457.57 |1,375.26 |1,113.09 |551.63 |337.42 | |Net cash used in investing |-1,645.43 |-1,441.79 |-1,046.25 |-357.24 |-87.18 | |activity | | | | | | |Net cash used in fin. Activity |191.66 |77.63 |-38.84 |-191.02 |-235.81 | |Net inc/dec in cash and |3.80 |11.10 |27.99 |3.37 |14.43 | |equivalent | | | | | | |Cash and equivalent begin of |100.69 |89.59 |61.60 |58.23 |41.83 | |year | | | | | | |Cash and equivalent end of year |104.49, |100.69, |89.59, |61.60 |56.6 | Dividend Sheet of UltraTech Cement YEARMONTH DIVIDEND (%) |2009 |Apr | | | | |50 | |2008 |Apr | | | | |50 | |2007 |Mar | | | | |40 | |2006 |Jul | | | | |18 | |2005 |Apr | | | | |8 | |2004 |Sep | 5 | Annual results in brief – UltraTech Cement Limited |   |Mar ‘ 09 |Mar ‘ 08 |Mar ‘ 07 |Mar ‘ 06 |Mar ‘ 05 | |Sales |6,436.96 |5,509.22 |4,910.83 |3,299.45 | | | | | | | |2,681.05 | |Operating profit |1,760.29 |1,720.06 |1,417.81 |554.26 |272.81 | |Interest |125.51 |75.67 |86.83 |89.64 | | | | | | | |106.88 | |Gross profit |1,684.46 |1,744.24 |1,392.44 |501.62, | | | | | | | |188.18 | |EPS (Rs) |78.48 |80.94 |62.84 |18.46 |0.23 | Profit loss account |   |Mar ‘ 09 |Mar ‘ 08 |Mar ‘ 07 |Mar ‘ 06 |Mar ‘ 05 | |Income | | | | | | |Operating income |6,385.50 |5,512.43 |4,909.05 |3,299.45 |2,681.05 | |Expenses | | | | | | |Material consumed |1,193.97 |1,008.92 |902.06 |733.72 |609.13 | |Manufacturing expenses   |1,805.56 |1,314.78 |1,194.54 |958.30 |839.40 | |Personnel expenses |216.76 |171.55 |117.22 |92.26 |72.96 | |Selling expenses |1,256.46 |1,143.02 |1,137.66 |843.99 |650.98 | |Administrative expenses |177.93 |160.03 |133.93 |109.57 |137.36 | |Expenses capitalized |-8.38 |-13.37 |- |- |- | |Cost of sales |4,642.30 |3,784.93 |3,485.41 |2,737.84 |2,309.83 | |Operating profit |1,743.20 |1,727.50 |1,423.64 |561.61 |371.22 | |Other recurring income |99.29 |87.31 |57.65 |23.11 |21.70 | |Adjusted PBDIT |1,842.49 |1,814.81 |1,481.29 |584.72 |392.92 | |Financial expenses |134.09 |81.93 |92.61 |96.99 |128.05 | |Depreciation   |323.00 |237.23 |226.25 |216.03 |221.78 | |Other write offs |- |- |- |- |- | |Adj usted PBT |1,385.40 |1,495.65 |1,162.43 |271.70 |43.09 | |Tax charges |384.44 |499.40 |383.91 |55.83 |-36.45 | |Adjusted PAT |1,000.96 |996.25 |778.52 |215.87 |79.54 | |Non recurring items |-23.94 |11.36 |3.76 |1.48 |-77.24 | |Other non cash adjustments |- |- |- |12.41 |0.55 | |Reported net profit |977.02 |1,007.61 |782.28 |229.76 |2.85 | |Earning before appropriation |2,575.14 |1,782.77 |962.85 |239.87 |20.77 | |Equity dividend |62.24 |62.24 |49.79 |21.79 |9.33 | |Preference dividend |- |- |- |- |- | |Dividend tax |10.58 |10.58 |6.98 |3.06 |1.33 | |Retained earnings |2,502.32 |1,709.95 |906.08 |215.02 |10.11 | SUBSTANCE: Observing this financial report we say the company is in good condition financially. The gross profit of this company was 188.18 in Mar 05’ and it increased 1496.28 in Mar 09’. We find a steady growth of UltraTech cement limited in six year. Company’s dividend jump 5 – 50 in six year only (2004 – 2009). Net profit was 2.85 in Mar 05’ and 977.02 in Mar 09’. Advertising expenses of UltraTech cement limited jump 605.48 point in six years (04 – 05). Advertising expenses of this company increases cause of advertising formulation strategy being changed. Company wants to capture potential market by good advertising and sales promotion activities. [pic][pic][pic][pic][pic] ———————– PCS SILO1 PCS SILO2 BALL MILL Step 1 THUMBNAIL SKETCHES STEP 2 ROUGH STEP 3 COMPREHENSIVE STEP 4 PASTE UP OR MECHANICAL DEFINING THE SALES PROMOTION TARGET SETTING SALES PROMOTION OBJECTIVES SETTING THE SALESPROMOTION BUDGET DEVELOPING THE SALES PROMOTION STRATEGY SELECTING TYPE OF SALES PROMOTION COORDINATING THE PLAN EVALUATING SALES PROMOTION EFFECTIVENESS SHARE OF MARKET SHARE OF MIND AND HEART SHARE OF VOICE SHARE OF EXPENDITURES

Fight for Same Sex Marriage

Fight for Same Sex Marriage Free Online Research Papers Same gender marriage is a very new law that people have been trying to legalize all around. Tom me I strongly am against the whole same gender marriage. I dont mind the same sex being together I do have a lot of homosexuals as friends and I never did anything bad about their likes of the same gender relationship. But Marriage is way too far for my blood. The fight for same gender marriage has been going on for a while till the point our president George W. Bush supports it. I have looked on the web to find some good information of the same gender marriage and for the women side of the same gender marriage, I have found the National Organization for Women, which have been around since 1966, and I found an article by Amanda Cherin and communication Intern. The article explains in 2003 that the United States Supreme Court allowed the gays and lesbians to be together but yet they are not able to get married in any state in the United States. There are is about 594,391 same gender couples that are living together in the United States and yet they dont have the right to be legally married. I believe in the sanctity of marriage. I believe a marriage between a man and a woman and I think we ought to codify that one way or the other. (President George W. Bush). Based on religion marriage is always between a man and a woman. Marriage itself I think has changed as years and years go by. That if you think about it, same sex marriage is not such a big change at all. I looked through out the history of marriage and there are so many changes like polygamous marriage was accepted in many periods of history and still going on in some parts of the world. In the mediaeval time in Europe marriage was not based on sexual love. Marriage is now gender neutral, wives and children are not the property of the husband. It is also racially neutral, letting people marry outside their race. And also marriage doesn’t have to be forever because divorce is easier. So I think marriage is already out of control why not same sex marriage? Mainly some religion goes against the same sex marriage based on what they believe, they believe that having the same sex marriage will put away all meaning of a marriage and also damage tradional family unions and lead to increase more homosexual couples. Christmas say that homosexuality goes against the Bible. For example a verse in the Bible, And they called unto lot, and said unto him where are the men which came in to thee this night? Bring them out unto us, that we may know them. (Genesis 19:5) or thou shalt not lie with mankind, as with womankind: it is abomination. (Leviticus 18:22). Also the other verse I have seen on the Bible which is intense to me is If a man lies with a man as one lies with a woman, both of them have done what is detestable. They must be put to death: their blood will be on their own heads. (Leviticus 20:13) So if yourself is in a same sex marriage and has a religion like this you should know you will be in trouble with God himself. What is marriage? Recently, people argue with respect to the definition of marriage. What happened to marriage? To get married is a very important event for almost everyone. Especially for women, marriage and giving a birth could be the two biggest events of their lives. Many people believe that getting married to the one whom he or she loves is natural. However, what do you think if you cannot get married to him or her because it is socially unacceptable? Andrew Sullivan and William Bennett are authors who are arguing about the homosexual marriage. Sullivan agrees with the same-sex marriage because everyone has a right to marry. On the other hand, Bennett contradicts Sullivan’s opinion. Bennett makes an assertion that marriage is between a man and a woman building up their entire life together. Both authors’ opinions are totally different. Nevertheless, their ideas are well established. In Sullivan’s essay, he talks about accepting same-sex marriage. If the judge accepted homosexuals as citizens in the Supreme Court, homosexual people would feel free. They do not have to hide and tell a lie anymore. Most people wonder why they desire to get married. The reason is the same as anyone who wants to get married to the one whom he or she loves. It is normal thought. It seems easy to accept these opinions. However, it is very difficult because marriage is between a man and a woman, and this has been a general thought for a long time. Therefore, some religions refuse homosexuality, but it is not a problem any more because of the separation of the church and the state. Homosexuals just want a social right to get married. Some people still argue the definition of marriage. It has been change by homosexuality because human values are equal anyone in the world. Everyone has the same rights. Is marriage to bring up children? No, there are many married couples who do not h ave children. This is no difference between homosexual marriage and other marriage styles. Nevertheless, if there are people who disagree with the same-sex marriage, they inhibit homosexual people from staying their country (Sullivan 26). In Bennett’s essay, he writes two points which divide opinions about homosexual marriage. One is whether homosexual marriage strengthens or weakens the institution. The other is what the marriage is. If the definition of marriage were extended too much to include homosexual union, the tradition of marriage would be changed. Bennett asks how we can consider these people. It is difficult to say what the moral is. Marriage also means to decide your best partner. Everyone desires a beautiful life with a partner, but most marriage is not as the ideal as we think. He mentions that many supporters of homosexual couple do not share this ideal (Bennett p.30). Another different opinion from proponents to opponents of same-sex marriage is â€Å"the very heart of marriage itself† (Bennett p.30). Marriage is that a man and a woman love, respect, and help each other. That is what people learn in this society. The definition cannot be changed easily by anyone. In addition, this though t has been taught for a long time in American history. Therefore, we should respect and keep this thought. I do not think there is a common ground. Of course, both authors talk about the same-sex marriage. Besides, Sullivan agrees with this, and Bennett is the opponent. However, what Sullivan really wants to say is the right of human being. Everyone has the same right, and there is no difference between men and women and black and white. As he says, this is why homosexuality should have the same right as other people have. Right to marry is just one of the whole problems for homosexuality. In contrast, Bennett focuses on marriage. He talks about what the marriage is, and what the marriage should be. In addition to this, he mentions other types of marriages like polygamy and family marriage. If there were these styles of marriages as a culture in the US, he would accept them. He says we should not change this culture because our ancestors made this. There are many different types of love such as loving family, friendships, to love your pets, to love the one who you should not, your boyfriend or girlfriend and so on. Nobody will predict to love someone because love comes by chance. Did you change your mind to read this essay? Or do you still have your own opinion? I think both ideas those two authors gave us are correct. Only love can solve everything. Research Papers on Fight for Same Sex MarriageInfluences of Socio-Economic Status of Married MalesHonest Iagos Truth through Deception19 Century Society: A Deeply Divided EraNever Been Kicked Out of a Place This NiceResearch Process Part OneComparison: Letter from Birmingham and CritoThe Relationship Between Delinquency and Drug UseCanaanite Influence on the Early Israelite ReligionThe Effects of Illegal ImmigrationCapital Punishment

Proofreaders vs. Robots 5 Benefits of the Human Touch

Proofreaders vs. Robots 5 Benefits of the Human Touch Proofreaders vs. Robots: 5 Benefits of the Human Touch Robots haven’t gotten us into a Terminator-style doomsday situation yet, even if Stephen Hawking is panicking about the potential of Skynet arising in the future. Whats so scary? Look how cute they are! [Image: Stephen Bowler/wikimedia] But computers – more specifically, automatic spellcheckers, like the one in Microsoft Word – are sometimes tricky so-and-sos, even when they’re supposed to be helping us! How? Automated spellcheckers, though sometimes useful, can overlook errors in your work, or even find errors where there are none! This is why the services offered by human proofreaders are so important for ensuring your writing is error-free! 1. Computers Miss Important Errors†¦ The most important advantage that a human proofreader has over a computer is that automatic spellcheckers miss important errors. This is often the case with proper nouns and academic terminology, which aren’t always included in Microsoft Word’s dictionary. The spellchecker might even try to change these terms to ones it recognizes as you write. And we’ve all seen how problematic autocorrect can be when messaging someone! Whoops. [Image: Meaghan OMalley/flickr] 2. Word Choice Another thing a computer can’t do but human proofreaders can is advise you on word choice. Sometimes this is simply pointing out when an incorrect term occurs, such as â€Å"grate† instead of â€Å"great,† as automatic spellcheckers frequently overlook such errors. Other times it’s about ensuring the correct tone of voice in your work by choosing suitably academic language. And that needs someone who understands academic writing. So until someone sends Clippit the Paperclip to college, Microsoft can’t help you! 3. Structure and Flow Here, again, computers simply aren’t equipped to offer advice. A human proofreader, on the other hand, will be able to provide helpful feedback on the structure of your written work and the general flow of your prose. These things ensure readability, so they can’t be ignored. 4. Consistency Another shortcoming of automatic spellcheckers is that they don’t give a damn about consistency, so won’t let you know if you’ve used different spellings of the same word in a document. Nor will they know to look out for consistent referencing in a document. But a lack of consistency affects the quality of your work, so you need the expert eye of a human proofreader! We like to take a real close look. 5. Formatting and Presentation You know what else computers don’t care about? Presentation. But how your written work looks can affect its clarity, as well as the first impression you give your reader. A human proofreader will not only help ensure that your work is tidily presented, but can also apply a range of formatting options to give it a truly professional finish. Together, these factors make human proofreaders infinitely superior to spellchecking software. When Microsoft Word can do all of the above automatically, as well as correct your spelling, maybe we’ll finally admit that Stephen Hawking was right.

Critically examine the role of international credit in contemporary Essay - 2

Critically examine the role of international credit in contemporary economies - Essay Example One of the major developments after the Second World War period was the internationalization or liberalization of the financial markets with United States of America on the front. The multinational corporations of USA spread their financial dealings and operation to different bases across nations. Simultaneously a large amount of funds were allocated for purchase of treasury bills of USA. The banks of USA have also spread their operations worldwide during the seventies. International operations contributed to around 20 percent of the total income of the American banks. International credit provides certain distinct benefits to the people of the borrowing nation. These funds obtained through international credit help in financing the projects of local firms and the government. International financial system offers different opportunities of diversification to an investor, which might not be locally available. However, when an economy joins the global financial markets, certain economi c variables may be restricted as well as the effectiveness of certain basic economic and national policies. For instance the capital mobility across the world has automatically restricted the movements of domestic interest rates and also the control of money supply becomes so difficult under fixed exchange rates. Before economic transactions occur between the residents of different nations, certain arrangements are require making payments effective as well as bringing about the exchange or transaction successfully. The arrangements required need to address the political regimes, legal systems and the customary process of doing business in various countries. The basic of the international monetary system centers on the barter system prevalent in history. To make the exchange procedures convenient and easy to handle, a rage of monetary arrangements came into operation.